The Work Experience At Deloitte Touche, Llp As An Audit...

Over the past 10 weeks, I have worked at Deloitte Touche, LLP as an Audit Intern. Overall the internship was an important learning experience and invaluable in my professional development. I was able to gain real work experience in audit and network with many people at different stages in their careers. There were many Deloitte-sponsored intern events in addition to the regular daily work I performed on my three engagements. At the beginning of the internship, each intern was required to make a list of goals they hoped to accomplish throughout the internship. We were given four categories to consider. The first area was Leadership Effectiveness. My goals here were: be focused and committed to the engagement and willing to overcome obstacles; maintain a professional approach, especially when representing the organization; and keep a positive attitude and respect others. The second area was Management Effectiveness, and my related goals were: stay within the constraints of time budgets when managing responsibilities; continually seek feedback, formal and informal, to know how/what to improve; and communicate clearly and often to keep team updated on progress of project. Service Excellence was the third area, and my related goals were: understand the why, not just the how, of assignments; learn team expectations and client’s business; and maintain high-quality services using knowledge gained from tea m. The last area was Marketing, Sales, and Communication. My goals hereShow MoreRelatedDarden Mba Resumes16768 Words   |  68 Pagesof NTU Apex Club (premier club for computer programming enthusiasts); spearheaded initiative to extend training from top programmers to entire student population ï‚ · Represented NTU as an exchange student at University of Strathclyde, UK; GPA: 4.0 EXPERIENCE 2007-2009 Credit Lyonnais Securities Asia (CLSA/Calyon) Singapore Equity Research Associate (Oil Gas) ï‚ · Led a project across seven countries to create a unified platform for investment idea generation using comparative valuations of over 300Read MoreWaste Management33554 Words   |  135 Pagesaccounting fraud and auditor legal liability c a S eS inc lu de d in t hiS Se ction 4 89 99 4.1 Enron Corporation and Andersen, LLP Analyzing the Fall of Two Giants . . . . . . . . . . . 4.2 Comptronix Corporation 4.3 Cendant Corporation . . . . . . . . . . . . . . . . . . . . . . Identifying Inherent Risk and Control Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . 111 119 127 137 Assessing the Control Environment and Evaluating Risk of Financial StatementRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesobtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish

Definition Of Sir Gawain And The Green Knight - 1284 Words

People have many definitions of being a good citizen. It can relate to many different themes in ones life. In the epic Sir Gawain and the Green Knight, we see a couple of different examples of people acting as good citizens. Being a good citizen is translated into knighthood in this story but they both have the same meaning. A knight is supposed to be loyal, brave, and honest. A good citizen can be explained in many ways but being loyal, brave and honest are three of the main characteristics needed. Some would explain being a good citizen is being a good person, or having a good attitude and helping out. While some may explain a good citizen as one that does good acts or makes good things happen. In Sir Gawain and the Green Knight, Gawain†¦show more content†¦As Christmas time gets closer and closer, Gawain rides up on a huge castle in the middle of the forest. He is warmly welcomed and the people of the castle invite him to spend the holidays there. They have a big Christma s feast and Gawain enjoys it, but as he is getting prepared to continue on his journey, the lord of the castle talks him into staying by telling him that he can guide Gawain to the green chapel. The lord of the castle offers to Gawain a game. This game states that the lord will go out and to hunt all day while Gawain lounges by the fire all day, and at the end of the day they will exchange whatever they have won. Gawain happily agrees and sleeps in the next morning, but is woke up by the lady of the castle. She states that she has come to enjoy his company. They have a conversation and the lady gets up to leave but doubts Gawain is really who she has heard he is and talks him into kissing her. When the man of the castle returns that night, he gives Gawain multiple deer while all he has in return is the kiss he received from his wife. They continue to play this game for two more days and they both continue to trade animals for the kisses he has received from the lady. On the last day of the game, the lady talks him into accepting a green belt which he tells her that it will make him invincible. Gawain is excited knowing that he is soon to meet with the Green Knight. That night when the man of theShow MoreRelatedThe Translation Of Sir Gawain And The Green Knight By Simon Armitage Essay1506 Words   |  7 Pagesindividuals have created text involving its complication. In the translation of Sir Gawain and the Green Knight by Simon Armitage, an excellent perspective of our conscious and its major effects on our actions has been generated. With numerous definitions on conscience, we must decide between the most appropriate explanation in regards to this reading and apply it to the text. In this depiction, the application of the Christian definition of conscience is the most appropriate, which also presents explanationRead MoreSir Gawain And The Green Knight1218 Words   |  5 Pages The alliterative poem â€Å"Sir Gawain and The Green Knight† is a story of bravery, yet fearfulness of a young knight and his willingness to stand up out of respect for his king. This Middle Age poem, originated in the late fourteenth century by an unknown author called Gawain’s poet, follows the journey of King Arthur’s nephew, Sir Gawain. Sir Gawain is a knight for the royal court during the time and when the Green Knight questions the loyalty of King Arthur’s court, Gawain is the only person to standRead MoreEssay on Made to Order Hero1594 Words   |  7 Pagesis defined by an individuals definition of what a hero is and should be. The definition of a hero has not always been this liberal. As time and the world have progressed so has the definition of the word hero. The poems Beowulf and Sir Gawin and the Green Knight are shining examples of how the definition of a hero can change. Using these two poems I will demonstrate the fact that the standards that need to be met, or the heroic code, is an ever-changing definition that evolv es and adapts with theRead MoreSymbolism Of Sir Gawain And The Green Knight1150 Words   |  5 PagesSymbolism in Sir Gawain The Green Knight â€Å"Sir Gawain The Green Knight† is a classic medieval poem about a chivalrous knight on a journey to the Green Chapel. King Arthur’s nephew, Sir Gawain has been challenged by the Green Knight in a â€Å"beheading game,† where he has agreed to exchange a blow in the head towards the Green Knight, to be returned to him the following New Years in journeying to the Green Chapel. Gawain has to battle whether his knightly virtues are more important than his own lifeRead MoreEssay Sir Gawain And The Green Knight: Stanza 741332 Words   |  6 Pagesthe lady of the castle offers a magical, green girdle to Sir Gawain and explains to him that the wearer of this corset amp;quot;cannot be killed by any cunning on earth.amp;quot; Sir Gawain, amidst an ethical dilemma, accepts the gift and chooses to conceal it from Lord Bertilak. This passage contains three of the main themes of the story – the inner and outer conflicts between Sir Gawain’s ethics and desi re to live, and the test of religion. When Sir Gawain is offered the girdle, his knightly principlesRead MoreSir Gawain and the Green Knight: Stanza 741376 Words   |  6 Pagesthe lady of the castle offers a magical, green girdle to Sir Gawain and explains to him that the wearer of this corset quot;cannot be killed by any cunning on earth.quot; Sir Gawain, amidst an ethical dilemma, accepts the gift and chooses to conceal it from Lord Bertilak. This passage contains three of the main themes of the story Ââ€" the inner and outer conflicts between Sir Gawains ethics and desire to live, and the test of religion. When Sir Gawain is offered the girdle, his knightly principlesRead MoreThe Code Of Chivalry And The Fundamental Thoughts And Actions Of Human Nature1499 Words   |  6 PagesEnglish 2223 Jennifer Smith 26 November 2015 Sir Gawain†¦ Chivalric? By analyzing Sir Gawain’s attempts of following the Code of Chivalry and the fundamental thoughts and actions of human nature helps to further analyze Gawain’s character. The definition of Chivalry is the â€Å"set of values and code of conduct for the medieval knightly class† (Shatz) examining Gawain’s attempts to achieve his goal of being the perfect chivalric knight, the nature of his obstacles has to be determined, andRead MoreSymbolism And Similarities Of Sir Gawain The Green Knight Othello And The Flea1345 Words   |  6 PagesSimilarities in Sir Gawain the Green Knight Othello and The Flea The definition of symbolism is an artistic poetic movement or style using symbolic images and indirect suggestion to express mystical ideas, emotions, and states of mind. The use of symbolism can make stories that are completely different and tie them all together. That is the case for Sir Gawain the Green Knight (a chivalric romantic), Othello (a tragedy) and the Flea (erotic poem). If just read it would be hard to find what a Knight who isRead MoreEssay about A True Hero in the Poem, Sir Gawain and the Green Knight509 Words   |  3 PagesA True Hero in the Poem, Sir Gawain and the Green Knight What makes a man a hero? Where lies the line which, when crossed, changes a mortal man into a legend? World leaders of our generation are mockeries of real men, more like Pilates than Thomas Mores. ( Gagne) In the poem of Sir Gawain and the Green Knight, the definition of a hero is clearly explained. Gawain is faced with trials and tribulations throughout the poem, but what clearly defines the crossover from man to hero? Tests andRead MoreExamples Of Chivalry In Sir Gawain And The Green Knight1116 Words   |  5 PagesIn Sir Gawain and the Green Knight, King Arthur’s court is the epitome of chivalry within its own secluded walls. The code of chivalry to which the knights adhere to included many virtues like mercy, courage, valour, fairness, protection for the weak, a loyalty to their lord, willingness to give up their life for another and the widely known courtly love. In the outside world when faced with opposing ideals and trials this code of chivalry is quickly forgotten or rather ignored. Looking at Sir Gawain

Compare and Contrast ‘Sonnet 130’ with ‘Blessing’ Free Essays

Compare and Contrast ‘Sonnet 130’ with ‘Blessing’ In this essay I am going to discuss and explore ‘Sonnet 130’ by William Shakespeare and ‘Blessing’ by Imtiaz Dharker. I will focus on the differences and similarities between both poems in terms of language, themes and poetic devices. I feel that ‘Sonnet 130’ seems to imply the fact that Shakespeare is insulting his Mistress. We will write a custom essay sample on Compare and Contrast ‘Sonnet 130’ with ‘Blessing’ or any similar topic only for you Order Now He does so by saying what she is not. He says negative things about her appearance and voice. The ‘Blessing’ poem is about people and children in a slum and their reaction towards water. They believe it as the ‘Voice of a kindly god’ because they hardly get any water in the slum. Water is rare to them. The poems are similar in that they are both descriptive poems. The ‘Blessing’ by Dharker describes how the people in the slum would react and feel if there was a sudden outburst of water. As I have mentioned before water is rare to them and they feel it is a gift from god. We know this because in the poem it says ‘imagine the drip of it, the small splash, echo in a tin mug, the voice of a kindly god. In this stanza he is describing how rarely they get water and how much they believe just the sound of it makes them feel like it’s the sound of a kindly god. However, in ‘Sonnet 130’ Shakespeare is describing his mistress and how awful she looks and sounds. We know this because in Sonnet ‘130’ he says ‘I have seen roses damasked, red and white, But no such roses do I see in her cheeks. ’ By this line he is stating that ‘damasked roses’, meaning large and fragrant roses, are not what his Mistress’ cheeks are like. Another example is ‘And in some perfumes there is more delight, than in the breath that from my mistress reeks’. Shakespeare is saying that in perfume there is more delight in smelling it rather than his mistress’ breath which he says reeks-foul smelling. A difference between the two poems in terms of language is that Shakespeare uses old English as he was a poet, playwright in the 16th and 17th century whereas Dharker is a more of a modern day poet. For instance ‘That music hath a far more pleasing sound’. In this line Shakespeare uses the word ‘hath’ which is the old English word for ‘has’. But Dharker uses words that are from the modern day. Another similarity between the two poems is that both poems use enjambment. In Shakespeare’s sonnet the enjambment falls between the lines ‘And in some perfumes there is more delight than in the breath that from my mistress reeks. ’ After the word ‘delight’ the rest of the sentence is on another line. Then after the word ‘reeks’ there is a fullstop where the enjambment ends. A difference between both the poems is that Dharker’s poem is a normal poem and Shakespeare’s poem is a sonnet. A sonnet is a poem with fourteen lines that has a unique rhythm called an iambic pentameter. However Dharker’s poem is a normal poem that describes people’s reaction to water in a slum. Similes are used in both these poems. A simile is when you compare one thing to another thing that is common and easy to picture in your mind. In other words a good poetic device used to create an image in your head. In ‘Blessing’ Dharker uses the simile ‘The skin cracks like a pod. ’ Dharker means that, because there is hardly ever any water in the slum the ground cracks like a pod. By using a simile he has compared the ground to something common and created an image in my head. Shakespeare uses many similes in ‘Sonnet 130’. One of many examples is ‘My mistress’ eyes are nothing like the sun’. He is saying that his mistress’ eyes aren’t shiny and beautiful like the sun in fact they are the complete opposite. Both poems also use metaphors. A metaphor is a poetic device that is used to compare two things. It does so by comparing something to something else that is literally not possible. For example in Shakespeare’s poem he says ‘Coral s far more red, than her lips. ’ Shakespeare is explaining that his mistress’ lips are nothing like the coral. He is comparing it to coral because coral is red and having red lips is good but his mistress does not have nice lips. In ‘Blessing’ a example of a metaphor is ‘naked children screaming in the liquid sun’. By the words Ã¢â‚¬Ë œliquid sun’ she means they feel as if heat is being poured over them and that’s why they have been longing for water. The theme of the poem ‘Blessing’, meaning the central idea or the main focus, is how people and children feel and react when they see water. It also focus’ on why they react this way and how they feel when water is not there and how they are praying for it and when they finally do get water, they feel as if their prayers have been answered. We know this because in the second stanza they say ‘imagine the drip of it, the small splash, echo in a tin mug, the voice of a kindly god. ’ This stanza is explaining that when they hear the sound of water they feel as if it is the sound of a kindly god. However the theme of Shakespeare’s poem is totally different to the theme of ‘Blessing’. The theme of Shakespeare poem is him insulting his Mistress and how grotesque she looks. We know this because in his sonnet all of his lines are insults. For instance, ‘If hairs be wires, black wires grow on her head. ’ He says that, if wires could grow on people’s heads then that is what is growing on his Mistress’ head. Overall I think that both these poems have used a range of poetic devices. There stanzas and line are relevant to their theme. I have discovered that both poems have a number of similarities and differences between them. They both have a good use of imagery and they are easy to understand. By Geerthana Sankar 8GR1 6C How to cite Compare and Contrast ‘Sonnet 130’ with ‘Blessing’, Essay examples

Marketing Communication Branding and Packaging

Question: Discuss about the Marketing Communication for Branding and Packaging. Answer: Introduction Marketing communication is an indispensable part of the marketing mix. It is a primary as well as complex part of the marketing efforts of the company. Advertising, direct marketing as well as branding and packaging are a part of the marketing communication. The overview of marketing communication mainly outlines the basic concepts of marking communication. The marketing message provides a structure in order to plan the technological adoption lifestyle. The report provides an overview about the company Apple as well as its target audience (Castronovo and Huang 2012). Brief background Apple Inc. is an American multinational corporation that mainly intends to manufacture computer hardware, software as well as other electronic products. The company is well known for its Macintosh personal computer or Mac OS X. In the year 1976, Steve Jobs, Steve Wozniak and Ronald Wayne established the company. Apple Computer was primarily a producer of personal computers for more than three decades. Apple became successful to develop a unique status in the electronics field of the customers (Bonk 2015). There are various products that have been manufactured by Apple and the most popular devices that were manufactured by Apple includes the IPad that was also known as Jesus tablet. It was a dubbed version of the oversize IPhone with a 9.7 in screen. Another most famous device that was manufactured by Apple includes IPhone. This device was manufactured less than a half decade after the manufacture of IPod. The phone was a hit with techies as well as non-techies alike. Apple also launched ITunes for the music lovers so that the individuals are able to listen to their favorite songs (Castelluccio 2015). The marketing objectives of Apple are as follows: The increase of product consciousness among the target audience by 30 percent in a year The company also has the marketing objective to inform their target audience about characteristics as well as benefits of their commodities. This is mainly done to lead to a 10 percent increase in sales in a year. The marketing objective is also to create groundbreaking devices (Boone and Kurtz 2013). They are also looking forward to expand countrywide chain of Apple stores internationally. This is mainly because; the Apple store accounts for majority of the sale of the company. Their objective is to make products obtainable in every possible retail channel. This is mainly because Apple makes sure that its products are available to every customer. Due to low-price-points of the competitors, the company has a low market share in spite of having great edges. As a result, their objective is to increase marginal profit by continuing to push to lower cost (Hair Jr and Lukas 2014). Target audience The most important target audiences of Apple are the teenagers who use iPods for various purposes. The most general purpose is to socialize with friends as well as to listen to music and go on Facebook and twitter. There is also loads of gaming apps that plea to the teenagers. As a result, iPods have become a relative trend to the teenagers. The second most important target audiences are the students of the college and university. IPad, iPhone and MacBook are mostly common among them as they are able to record their important notes quickly. Similarly, these devices are easy to carry from one place to another. The products of Apple also intrigue business people. All the devices of Apple have a business quality that is very helpful to record their data. They are also able to use the devices to complete their work professionally and they are able to communicate effortlessly with their clients. They also find it easy to organize and send documents. Adults also find IPhone to be very usef ul and as a result, they are considered as an important target audience of Apple. Parents are able to download learning game apps for their children and the touch screen quality of the devices makes them easily accessible for the kids (Brewer et al. 2013). Communication (advertising) objectives There are various communication objectives that will help to develop as well as improve the image of the brand. The objectives are as follows: Developing awareness about the brand: In order to increase brand awareness it is very important to focus on the engagement of quality rather than quantity. The awareness about the product can be increased if the company starts direct interaction by answering to all the queries of the customers regarding the devices. Driving traffic of the site of the company is important in order to remain engaged with the customers to create awareness about the future content. According to a recent survey by the sixth annual Brandz, the brand value of Apple amounts to $153 billion (Parente and Strausbaugh-Hutchinson 2014). Generate personality: It is very important to generate a personality of the purchasers, as it will help Apple to understand the target groups of customers. This process can be generated by the creation of more convincing content to specific requirements of the customers. The company needs to gather research about the strongest purchaser The research can be conducted by organizing surveys (Moriarty et al. 2014). Promoting product/services and company knowledge: If the customers evaluate a service as courteous as well as helpful, they are likely to remain engaged with the brand. The success of the company mainly depends on the pleased customers. As a result, a very important advertisement objective requires to be followed by Apple. Apple needs to utilize the social media platforms more effectively to share useful articles as well as information in order to provide additional customer service to the customers who are not much aware about the brand. This will also help to promote the product of the company and the knowledge about the company will be increased (Gatautis, Medziausiene and Tarute 2014). Increase channels to increase engagement: In order to make the brands more attractive, it is important to make use of the multichannel marketing that will also increase the loyal base of the customers. Although Apple is a well-known company, the new devices of Apple consist of various new features. As a result, Apple requires to reach a broader range of audience with the help of multi-channel marketing. Social media is a great as well as obvious engagement tool that will help to increase the image of the brand (Schuhmacher and Ponzetto 2014). Developing: It is necessary to develop by focusing on unique as well as strong idea. Apple has become worldwide for their innovative devices as well as minimalistic and artistic appeal. Generating individuality within a niche position requires to have one special thing that separates it from the competition. As a result, if a company figures out what it is, it can focus on it and should increase recognition in time. Alternative styles of creative advertising An alternative style of creative advertising is resonance strategy advertising. It mainly makes the individuals feel that they require the product or services. To be accurate, it is demanding in the market. Resonance will be achieved if a campaign manages in order to identify the target market. Resonance mainly refers to an echoing within an advertisement. It is mainly referred to as the formal structure of an advertisement. This unique advertisement strategy makes the use of metaphors, witticisms as well as word plays that is used in combination (Shimp and Andrews 2012). The customers of Apple are able to relate their brand very closely. In the case of Apple, repeat purchases are very common. This is mainly because; the individuals feel a very strong attachment towards the brand as it portrays a very dissimilar image. The customers feel that they are flowing with the changing trends as they purchase the Apple device. The customers sometimes consider Apple products as preferred possession. The brand has depicted itself in such a way that the customer is very attached to it. The company has conveyed a sense of community through the Apple experience (Modig, Dahln and Colliander 2014). The process by which individuals exchange information is termed as communication. The ethical issues that will justify the communication objectives are as follows: Evade withholding crucial information: The communication information requires being absolute and the vital information requires to be conveyed appropriately. Accuracy: It is important to maintain accuracy of the information. Without checking the truth of the information can be highly dangerous for Apple. Value System: A well-organized value system needs to be organized by Apple in a proper way. The ethical issues can be eradicated if a sound as well as healthy value system is established. Media Plan Apple has mostly invested in all possible channels to promote its iPhone in order to bring the individuals to the Point-of-Purchase (P-O-P). The mobile carrier website as well as Apple.com acted as the P-O-P for iPhone (Nelson et al. 2012). The media plan for Apple looked like: Target Reaching the primary target Purchasing a combine of conventional media and Digital Space Geographic Consideration Advertising in areas that have elevated attentiveness of the target customers Campaigning in the Top 25 US financial centers Reach and Frequency Accomplishment of the target within the particular area with daily frequency Targeting an often active target with media purchases that reach customers through modes of transportation Schedule Generating a movement that reaches the target on a year round basis With conventional and digital media channel emphasizing on a throbbing schedule Seasonality Acquiring media during holiday and other occasion During product launch emphasizing on purchasing times of the media Creative Constraint Among the Smartphone it is important picturing iPhone as the number one phone. Using innovative media purchases that reach the target in their daily life IMC plan effectiveness The effectiveness of IMC (Integrated Marketing Communication) is very important particularly for the management of a company. The effectiveness of IMC can be seen from the industry outcome as well as communication outcome. The requirement for an IMC plan is to ensure an efficient communication as well as to facilitate budgeting. IMC plan is also required in order to make sure that constancy in carrying out advertisement campaign. Integrated Marketing Communication is a planned management procedure that encourages the amalgamation of advertising, sales promotion as well as public relation. The effectual way to communicate across various industries is mainly executed with the help of IMC. The most traditional paid form of communication is advertising that is also considered as a form of IMC. The effectiveness of this plan is that it also deals right media outlets along with basic online banners as well as popup. Integrated marketing communication is a method of looking at the whole pro cess of marketing from the viewpoint of the customer (Kliatchko and Schultz 2014). The steps that lead to an effective IMC procedure are as follows: Recognition of the target audience: The recognition of the target market requires a well thought out market segmentation as well as targeting procedure that includes secondary as well as primary market investigate. Determination of the communication objectives: This mainly ranges from generating awareness to contradicting the competition. Designing of the messaging content: This is one of the absolute critical component. Conclusion It can concluded that driving traffic of the site of the company is important in order to remain engaged with the customers to create awareness about the future content. All the devices of Apple have a business quality that is very helpful to record their data. They are also able to use the devices to complete their work professionally and they are able to communicate effortlessly with their clients. References Bonk, C., 2015. The impact of Apple's communication and French and Finnish consumers' product perceptions: case of the iPhone product. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Brewer, A.C., Endly, D.C., Henley, J., Amir, M., Sampson, B.P., Moreau, J.F. and Dellavalle, R.P., 2013. Mobile applications in dermatology.JAMA dermatology,149(11), pp.1300-1304. Castelluccio, M., 2015. Apple iPad: the first five years.Strategic Finance,96(9), p.55. Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), p.117. Gatautis, R., Medziausiene, A. and Tarute, A., 2014, November. ICT Effects on Companies Performance: Economical Aspects. InProceedings of annual Shanghai business, economics and finance conference(pp. 3-4). Hair Jr, J.F. and Lukas, B., 2014.Marketing research. McGraw-Hill Education Australia. Kliatchko, J.G. and Schultz, D.E., 2014. Twenty years of IMC: A study of CEO and CMO perspectives in the Asia-Pacific region.International Journal of Advertising,33(2), pp.373-390. Modig, E., Dahln, M. and Colliander, J., 2014. Consumer-perceived signals of creativeversus efficientadvertising: Investigating the roles of expense and effort.International Journal of Advertising,33(1), pp.137-154. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Nelson, D., Chung, E., Stronge, A.J., Cook III, A.M. and Kinnier, A.D., Google Inc., 2012.Media plan managing. U.S. Patent 8,176,070. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Schuhmacher, M. and Ponzetto, S.P., 2014, February. Knowledge-based graph document modeling. InProceedings of the 7th ACM international conference on Web search and data mining(pp. 543-552). ACM. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning.

Make Your WordPress Site Mobile Friendly With WPtouch

In a time  when responsive themes are the standard, one would  be forgiven for wondering why a plugin is needed to make your WordPress site mobile friendly.  The answer is simple: WordPress has been around since 2003, meaning that owners  of some older generation websites are looking for a way to produce a mobile friendly version of their battle tested  website.Enter  WPtouch  Ã¢â‚¬â€œ a WordPress plugin that automatically generates a simple (and customizable) mobile theme for mobile visitors, all while leaving your existing desktop WordPress theme intact.  It offers a simple solution  to accommodating the vast number of people browsing the internet via mobile devices.In this article, we will guide you through the process of how to make your WordPress site mobile friendly with WPtouch.  But before that, lets explore  why choosing a responsive theme – instead of using WPtouch – could be  a better alternative:Why you should consider a responsive th eme instead of WPtouchThese days,  the best way to make your WordPress website mobile friendly is by using  a fully responsive theme.The clear  benefit in doing so (as opposed to using WPtouch)  lies in the fact that no further action is needed to produce responsive content. If your  theme is  responsive, your website  is responsive. As such, there is  no need to install an extra plugin such as  WPtouch.Furthermore, the main  issue  in  using  WPtouch is that it produces a generic theme for your site when viewed on mobile devices, which may look drastically different to your existing  WordPress theme. From a branding perspective, this is far from ideal.  On the other hand, if you opt for a responsive theme, you will achieve design consistency across all devices – both desktop and mobile.To make matters even simpler, any self-respecting modern  WordPress theme is  fully responsive out of the box.All of our themes, including IsleMag above, are fully responsive.Were not saying that WPtouch is redundant, otherwise we wouldnt be writing this article. However, we do consider  the use of a fully  responsive theme as the optimal solution, if you can make it work for you. If not, lets crack on with our guide to making your website mobile friendly with WPtouch!How to make your WordPress site mobile friendly with WPtouch WPtouch Author(s): WPtouchCurrent Version: 4.3.37Last Updated: April 13, 2019wptouch.4.3.37.zip 72%Ratings 12,821,197Downloads WP 4.2+Requires The beauty of WPtouch lies in its simplicity. After you install and activate it from the WordPress plugin repository, youll notice that it immediately gives you a new mobile theme, making it the easiest way to make your WordPress site mobile friendly. Below are examples of how WPtouch renders three key sections of any given blog, posts/pages, the homepage, and comments:Impressively, no further configuration is required once the plugin is installed and activated. However, for the sake of design consistency, we recommend you apply some basic modifications to ensure  your new mobile site more closely resembles your desktop site.To do that, head over to the  WPtouch  icon from the WordPress dashboard:You will be presented with the rather comprehensive WPtouch settings dashboard:To adjust the appearance of your new mobile friendly theme, click Theme Settings on the sidebar, and  WPtouch will give you a long list of theme configuration options. Lets drill down to the ones that impact the appearance of your mobile theme most.Firstly, youll notice that you can upload a custom logo to be displayed on mobile devices. Furthermore, you can  include a search bar  in the header, and choose  which side to display the menu button on:Further down that same page, you will find Theme Colors. As you might expect, this interface enables  you to customize the colors used by WPtouch. We recommend you select a color scheme that matches your main d esign.You can also choose between a number of different fonts. We once again suggest that you select a font that resembles the font on your desktop website:Finally, towards the bottom of the page, you will come across some options pertaining to the presentation of your blog posts:You can choose to display thumbnails, tags, post dates, and the number of comments that each post has received.Optional step: consider WPtouch themes for improved  design consistencyIf the default WPtouch theme doesnt  complement the design of your desktop website as much as you would like, you might consider purchasing one of WPtouchs seven premium themes, available from $35, to make your WordPress site mobile friendly in a more unique way.To access those themes, click Themes on the WPtouch dashboard sidebar:From there, you can browse through their selection. By clicking on any of the available themes, WPtouch will present screenshots and further details. To go to the purchase page, click Learn More:Co nclusionWith over 80% of internet users owning a smartphone, there is no doubting the importance of having a mobile friendly website.  Ignoring mobile device users  could spell disaster for your website, as they  expect mobile friendly experiences and have little patience for  websites that are difficult to navigate.To ensure that your website is accommodating to all screen sizes, be sure to pick one of the following options:Option a) Start afresh with a responsive theme (we would of course recommend one of ours).Option b) Install and customize the  WPtouch plugin to mimic your desktop website.Are you tempted by the WPtouch plugin, or are you a responsive theme fan? Let us know how you prefer to make your WordPress site mobile friendly in the comments section below!

This is so gay!

This is so gay! This is so gay! This is so gay! By Maeve Maddox I recently received a comment on one of my posts that said, This is gay. As the comment made no sense in the context, I was puzzled. For those fogies like me who hadnt realized that the word gay has morphed again, heres a timeline of its changing meanings as illustrated in the OED. gay: adj. c1325 Noble; beautiful; excellent, fine. Example: Heo is†¦ graciouse, stout, ant gay, gentil, iolyf so à ¾e iay Translation: She is precious by day, gracious, splendid and excellent, gentle, jolly as a bird. (stout, meant stately, magnificent, splendid; iay refers to the European jay) c1380 Bright or lively-looking, esp. in colour; brilliant, showy. Example: Oppon à ¾e tour..à ¾ar stondeà ¾ a iuwel gay, An egle of gold à ¾at schynaà ¾ brigt so doà ¾ à ¾e sonne on may. Translation: Upon the towerthere stands a brilliant jewel, An eagle of gold that shines as does the sun in May. c1385 Of persons, their attributes, actions, etc.: light-hearted, carefree; manifesting, characterized by, or disposed to joy and mirth; exuberantly cheerful, merry; sportive. Example: A lay Of love..made hire herte fressh and gay. Translation: A story about lovemade her heart fresh and merry. 1597 Originally of persons and later also more widely: dedicated to social pleasures; dissolute, promiscuous; frivolous, hedonistic. Also (esp. in to go gay): uninhibited; wild, crazy; flamboyant. Example: Sum gay professors (kepinge secret minions) do love there wyues..to avoyde shame Translation: Some homosexual professors (keeping secret catamites) do love their wivesto avoid shame. 1922-2003  orig. U.S. slang. (a) Of a person: homosexual; (b) (of a place, milieu, way of life, etc.) of or relating to homosexuals. Examples: 1941 Gay, an adjective used almost exclusively by homosexuals to denote homosexuality†¦2003 Episcopalians took a big step toward electing their first openly gay bishop. 1978 slang (chiefly U.S.) (sometimes considered offensive). Foolish, stupid, socially inappropriate or disapproved of; ‘lame’. Examples: 1978 ‘It looks terrific on you.’ ‘It looks gay.’ 1987 Your so-stupid-theyre-funny captions are gay. Get into some [real] humor. These six definitions with their examples only scratch the surface of all the meanings that have been attached to the word gay since it entered the language from Anglo-Norman gai/gaye, and provide an excellent case study of the arbitrariness of language. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Useful Stock Phrases for Your Business Emails5 Lessons for Mixing Past and Present TenseJanuary 1 Doesn't Need an "st"

Microsoft Essay Example | Topics and Well Written Essays - 750 words - 2

Microsoft - Essay Example the CSR initiatives on stakeholders, and how these initiatives influenced the corporate image and reputation for the MNE and; recommendations to improve CSR initiatives within the company. The paper finds out that the outcomes from Microsoft adopting CSR integration are far much profitable and has helped the company in upholding employee loyalty thereby increasing productivity. Commercial Social Responsibility is progressively vital section in the commercial world. The major impression that several persons have in the direction of organizations is that industries are taking gain on customers in addition to the society. In their attentions, they contemplate that trading are entirely about money-making, and they caution less about the people, the surroundings, and human moralities issues. They see not to donate abundant to society. In detail, numerous businesspersons want to wipe away the undesirable image. Commercial Social Duty Chan 2 of organizations in-built in people’s thoughts and substantiate that by means of their actions. The drift of corporations engaging in generally liable actions is increasing. Companies, comprising small and average sized businesses, are currently at work to launch various platforms and plans that can balance both areas of cost-effectiveness and social responsibility (Mullerat & Brenman, 2011). In the subsequent units, I will first outline corporate societal accountability and chat the significance of being a answerable corporate civilian to Microsoft company. Microsoft is among the major Multinational enterprises that has involved in incorporating CSR, in their operation. One of the major motive for Microsoft to adopt CSR is to boot the corporations reputation and rises brad attentiveness (Kotler and Lee, 2013). The firm becomes further standout, associated to others contained by the similar business even when they piece similar rate and merchandise quality. This also uplift auctions as clients will be further likely select the

Process Analysis Paper Research Example | Topics and Well Written Essays - 750 words

Process Analysis - Research Paper Example Process thinking alerts managers to the pathway to be used in decision making. The inappropriate pathway may cause losses due to lack of understanding processing and informational biases. It helps to optimize the whole organization as it is seen as an entire rather than departments. For instance, the expedient pathway, which relies on, the manager’s level expertise without the benefit of information while the global perspective pathway assumes that available information influences an individual’s perception (Rodgers, 2006). Managers use process thinking as an aid in strategic thinking and organizational design resulting in flexibility in response to both internal and external changes. Ability to adapt to changes gives an organization a competitive edge against its competitors (Goetsch & Davis, 2009). For example, changes that happen outside the organization will require management to rely on a path that focuses more information not to be caught off guard. It is an accep table method to empower employees as well as hone their creative skills in decision making. As the organization embraces process thinking, it allows employees to take the initiative in the interest of the organization’s objectives (Goetsch & Davis, 2009). ... This implies that incase of problems, blame is directed at the process rather than the person. Process thinking, therefore, focuses on optimizing systems and fostering cooperative problem solving and decision making. For instance, it allows managers to examine the fitness of a pathway to organizations needs when a problem occurs as a result of following a laid down process (Goetsch & Davis, 2009). It allows sifting through information for relevance and where to begin because people are bombarded with information from different media coupled with limited processing ability. Quality Management Tools Quality management tools are used to improve activities as well as the decision making process and these tools can be used at all stages of production (Goetsch & Davis, 2009). Two of the tools that facilitate proper decision making are the Pareto chart and Cause and effect diagram. This is because they are clear visual representation of problems and their causes. The Pareto chart is used to focus on analysis process and solution finding. It positions problems and their causes in reference to their frequency and occurrences. It points out opportunities and their priorities for improvement and shows where to concentrate efforts and the biggest causes to the problem. It creates a common view, as success in quality management depends on sharing common views of problems and actions to be taken. Another advantage is that it used in comparison of the before and after situations after improvement action. Therefore, it is an effective tool in determining progress and effectiveness of action taken (Goetsch & Davis, 2009). For example it will show the president the necessary information without dwelling on the non issues saving time and resources

International Management Ethics and Values Assignment

International Management Ethics and Values - Assignment Example >>>> answer each question with AT LEAST one paragraph 1. What is the difference between descriptive ethics and normative ethics? What role do values play in each of these two approaches to ethics? Provide examples to illustrate your points. Hints: define descriptive ethics and normative ethics? The importance (play important role in the ethical decision making) and the difference! Provide some examples. Descriptive ethics is founded on the belief that humans are ‘hard-wired’ to be selfish. That is, they are for the most part absorbed in fulfilling their own desires and goals. The capitalist economy is a good example of this instinct in humans, whereby, ‘greed is good’ is an accepted mantra for business corporations and individuals alike. Descriptive ethics promotes a ego-centric decision making model, whereby, an individual is morally entitled to pursue his own happiness through independent action. Cultural relativism is another term coupled to descriptive e thics. This school of thought contends that what is right or wrong is specific to the particular cultural milieu. Normative ethics, on the other hand, takes a more didactic approach to human action in that it prescribes ‘what’ is morally right through rational deliberation. ... 2. In practice, what can be said for and against utilitarianism, or a results-based approach to ethics? [Class 2a lecture file] Hints: define utilitarianism (act and role) advantages and disadvantages, define results-based approach! The utilitarian totem is ‘greatest happiness for the greatest number of people’. This objective for the evaluation of ethics is very appealing intuitively. It is also politically consistent with principles of democracy. But the issues with Utilitarianism crop up due to qualitative factors. For example, what exactly does ‘happiness’ mean? Moreover, are the values and conditions that create happiness universally the same? Even further, why should happiness or pleasure or utility be the arbiter of morality? Indeed, the purpose of moral inquiry is not so much happiness but justice. Under utilitarian ethics, the ends always justify the means. But to the extent that the means involve human action and assent, normative ethical evaluatio n comes into play. So, practical issues such as this have given Utilitarianism the tag of being an idealistic or utopian ethical system. 3. In practice, what can be said for and against deontology, or ethical theories of the right? [Class 3a lecture file] Hints: define deontology, advantages and disadvantages, define the theory of right! Deontology is a sharp contrast to Utilitarianism, in that actions are deemed right or wrong not through their consequences. In the contrary, those actions that are considered to be duties, including obligations, responsibilities and commitments are valued as moral. Deontological ethics aligns very well with the mandates of major religions of the world, including Christianity. For this reason, the theory has drawn criticism. It is easy to see how

Definitions in Anatomy and Physiology

Definitions in Anatomy and Physiology Anatomy is a science for the study of different parts of living organisms, animal or plant types either by sectioning or other methods; it studies the size, structure and the relating elements, structuring a body, a plant, etc. We distinguish general anatomy, which also takes into account the analysis of physiology. Physiology is the study of the mode of operation of the numerous existing living creatures. Specifically, it is about understanding how the human body works, the role of each organ and its functioning mechanisms found in the organism but also, the function that each living organism occupies in its environment. When referring to the human anatomy and physiology, we are likely to be using the pathology to understand when the human body faces diseases and illnesses, caused by the dysfunction of certain organs and the symptoms that help specialists and scientists diagnose certain illnesses. To understand the human anatomy, scientist and biologists use various anatomical terms to describe and locate parts of the body, so what are the directional terms, body planes and the terminology used to identify the various body regions? We start with the directional terms, terms used by the anatomists and medical professionals to identify, locate and explain the body structure and positioning in regards to another. As we can see below:      Ã‚   Definition Description Example Superior A structure above another The chin is superior to the navel Inferior A structure below another The navel is inferior to the chin. Superficial Towards or on the   surface The skin is superficial to the muscle Deep Away from the surface, internal. The lungs are deep in the ribs Lateral Away from the midline of the body The nipple is lateral to the breast bone Medial Towards the midline of the body The nose is medial to the eye Proximal Closer to the point of attachment to the body than another structure The elbow is proximal to the wrist. Distal Farther from the point of attachment to the body than another structure The wrist is distal to the elbow Anterior The front of the body The navel is anterior to the spine Posterior The back of the body The spine is posterior to the breastbone Ipsilateral On the same side of the body Right arm and shoulder Contralateral On opposite sides of the body Legs Parietal Relating to a body cavity wall Bones of the skull Visceral Relating to organs within body cavities Lungs The diagram below explains the directional terms. Blank Canvas taken from Google. Figure.1 Figure 1. Directional Terms in Anatomy. To understand the human body better, there are ways of facilitating the understanding of what lies inside, structure wise, body planes are one way. Sagittal plane is a vertical plane that divides the body into equal right and left halves. If we cut the person in a straight vertical line from the head through the belly button and down to the toes, the median plane, therefore, result equal right and left halves of the body. See Fig.2 Coronal plane is a line/cut that separates the body into anterior and posterior parts, splits the body into front and back halves. This type of division is why the coronal plane is sometimes referred to as the frontal plane. See Fig.2 Transverse plane, this is a plane that divides the body into superior and inferior portions. This plane runs perpendicular to the coronal and median planes and in an upright human is parallel, or horizontal, to the ground. This is why its also called the horizontal plane. Anatomy and Physiology for dummies. See Fig.2 Blank canvas taken from Google. Fig.2 Figure. 2 Body Planes in Anatomy If we take the body standing in the following anatomical position as shown below Fig.3, I can recall these major regions (from the outside of the body) and how they relate to each other in the anatomical position highlighted as follows: The cephalic region (head) or cranial region (skull) is at the top of the body and visible from the front and rear. The cervical region (neck) starts below the head, ends at the thorax, and is visible from the front and rear from under the head to the shoulders. The dorsal region (back) runs from immediately below the neck down to the area below the waist. It doesnt include the shoulders. Its visible from the rear. The thorax starts immediately below the neck, at the clavicles, and ends along the bottom of the rib cage. Its visible from the front. The abdomen starts along the bottom of the rib cage and extends to the hips. Its visible from the front. The pelvis starts where the abdomen ends and takes up the area between the hip bones. The perineum is between the thighs so very little is visible in the anatomical position. The upper extremities include the shoulders, arms, forearms, elbows, wrists, and hands and are visible from the front and the back The lower extremities include the hips, buttocks, thighs, knees, legs, ankles, and feet. The buttocks are visible only from the rear, but the rest of the lower extremities are visible from the front and the rear. Figure.3 Anatomical regional terms annotated diagram (blank canvas taken from Google) Part B: In histology a study of cells and tissues, the human body is a synchronised cycle of components, a structure harmonised and coherence between chemicals, cells, tissues, organs and systems to form a human body. As detailed briefly in the following order: Every organism, humans, animals and plants are formed of cells. Animal cells and plant cells have a joined characteristic like a nucleus, cytoplasm, cell membrane, mitochondria, and ribosomes. Plant cells have a cell wall, and most of the time a permanent chloroplast and vacuole. Each and specific cell has a special task or particular function, although there are different type of cells, the basic structure of a cell remains the same. Solutions pass into and out of the cells by diffusion; this sometimes is called osmosis when the water passes into and out of the cell. So what are the cell and tissue types and their functions in the human body? A group of different types of cells form tissues in the human body and one or more types of tissues form organs that work together in a harmonious manner to form the organ system. Nerve cells: These cells do not multiply in a human body life time. Once formed during fetus, they live till the entire life of a human body. They exist all over the body and some are as long as a few meters long. There are human brain cells and are found in a massive population in the brain and the spinal cord this is what forms the nervous tissue. Bone cells (Osteocytes) These are considered the toughest body cell systems and are bound together by calcium and phosphate, they give strength, support and framework to the body by enclosing organs in skeletal system i.e. bones. Cartilage cells (chondrocytes) these cells are made of a loose and flexible material. We find them in the ear, spinal bones, joints etc. Muscle cells:   There are three types: skeletal, cardiac and smooth muscle cells and are rich in proteins actin and myosin, muscle cells can contract and relax to provide movements. Secretory cells: These cells secrete and form glands, for example: pancreatic cells which secrete insulin, glucagon, salivary gland secrete saliva, sebaceous gland secrete oil on the skin. They are found in all secretory organs. Adipose cells: These are fat cells and considered as storage to store fat. Example: the soles, palms, buttocks, etc. They reduce friction to the body. Blood cells: They are always mobile and active carry oxygen and nutrients to all cells and organs. They have limited life span and they never multiply to form new cells. Instead new cells are formed from other cells. As we know, there are four types of tissues, Epithelial, Connective, muscular and nervous as I explained in the examples above. Epithelium: its main function is to protect the human body from the outside world acts as a barrier i.e. skin. It also absorbs i.e. stomach and intestinal lining (gut). Also, it filters, i.e. kidneys and it secretes as the glands do. Its also good at fixing itself, regenerating i.e. skin burns. Connective: its main function is bound together, wrapping around and cushioning and protecting organs. Stores nutrients and give an internal support for organs, i.e. tendon and ligaments protect joints and attached muscles to bone and each other, it runs through organs and in deep layers of skin producing strength. Nervous: this is very important as it is the communication element in the body to receive and give signals, this conducts impulses to and from body organs via neurons i.e. brain, spinal cord and nerves. Muscle: this is responsible for the body movements, moves blood, food, and waste bodys organs and responsible for the mechanical digestion.

Cat v. Dog Essay -- Papers Pets Household Pet Essays

Cat v. Dog Many households occupy pets. Deciding on a pet can be a difficult decision. The majority of the time people tend to choose either a dog or a cat for their pet. There are many similarities as well as differences between a dog and a cat. However, the differences outnumber the similarities and usually serve as the deciding factor between the two. With either a dog or a cat, there will be a new addition to the family. Much responsibility comes along with this new member. Both depend on their owner entirely for food, shelter, and affection. The dog and the cat require a great deal of time. Both a dog and a cat expect daily attention. Owner loyalty is an advantage to having a dog or cat. The dog and the cat will become good companions with their owner. Both become attached to their owners and vice versa. A dog or cat owner should be prepared for the loss of his or her pet. Both a dog and a cat can become an inconvenience to clean up after. Shedding hair on particular breeds is a hassle with both. Much like a child, they are known to get into things and create unwanted messes. The owner must watch where he or she allows his or her dog or cat to roam. Both the dog and the cat can be inside or outside pets. A future cat or dog owner should take in account the size of his or her home and make sure that it can accommodate his or her new pet. Expenses are another issue with a cat or dog. Veterinarian care is at least required annually. Other health issues may be unavoidable and should be expected. Depending on the size of the cat or dog and the brand an owner chooses, food can be another cost. Whether or not an owner wishes... ...og seem to relish in the simple pleasures of life that humans overlook. A dog wants to play endlessly. A dog will retrieve a stick all day. A dog is never content with the amount of time that itsowner gives them. A cat seldom wants to play and is satisfied with a minute of batting at a dangling fake mouse. A dog is also a great exercise partner, as long as its owner is willing to follow behind a dashing dog. Once the differences and similarities become apparent to a future dog or cat owner, the decision is easy. One should choose a pet that is compatible with his or her lifestyle. A dog and a cat are both great additions to any family. Taking a life into one's hands is a important commitment and should not be taken lightly. After the decision between a cat and dog is made, it is easy to fall in love with the new pet.