The Work Experience At Deloitte Touche, Llp As An Audit...

Over the past 10 weeks, I have worked at Deloitte Touche, LLP as an Audit Intern. Overall the internship was an important learning experience and invaluable in my professional development. I was able to gain real work experience in audit and network with many people at different stages in their careers. There were many Deloitte-sponsored intern events in addition to the regular daily work I performed on my three engagements. At the beginning of the internship, each intern was required to make a list of goals they hoped to accomplish throughout the internship. We were given four categories to consider. The first area was Leadership Effectiveness. My goals here were: be focused and committed to the engagement and willing to overcome obstacles; maintain a professional approach, especially when representing the organization; and keep a positive attitude and respect others. The second area was Management Effectiveness, and my related goals were: stay within the constraints of time budgets when managing responsibilities; continually seek feedback, formal and informal, to know how/what to improve; and communicate clearly and often to keep team updated on progress of project. Service Excellence was the third area, and my related goals were: understand the why, not just the how, of assignments; learn team expectations and client’s business; and maintain high-quality services using knowledge gained from tea m. The last area was Marketing, Sales, and Communication. My goals hereShow MoreRelatedDarden Mba Resumes16768 Words   |  68 Pagesof NTU Apex Club (premier club for computer programming enthusiasts); spearheaded initiative to extend training from top programmers to entire student population ï‚ · Represented NTU as an exchange student at University of Strathclyde, UK; GPA: 4.0 EXPERIENCE 2007-2009 Credit Lyonnais Securities Asia (CLSA/Calyon) Singapore Equity Research Associate (Oil Gas) ï‚ · Led a project across seven countries to create a unified platform for investment idea generation using comparative valuations of over 300Read MoreWaste Management33554 Words   |  135 Pagesaccounting fraud and auditor legal liability c a S eS inc lu de d in t hiS Se ction 4 89 99 4.1 Enron Corporation and Andersen, LLP Analyzing the Fall of Two Giants . . . . . . . . . . . 4.2 Comptronix Corporation 4.3 Cendant Corporation . . . . . . . . . . . . . . . . . . . . . . Identifying Inherent Risk and Control Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . 111 119 127 137 Assessing the Control Environment and Evaluating Risk of Financial StatementRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesobtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish

Definition Of Sir Gawain And The Green Knight - 1284 Words

People have many definitions of being a good citizen. It can relate to many different themes in ones life. In the epic Sir Gawain and the Green Knight, we see a couple of different examples of people acting as good citizens. Being a good citizen is translated into knighthood in this story but they both have the same meaning. A knight is supposed to be loyal, brave, and honest. A good citizen can be explained in many ways but being loyal, brave and honest are three of the main characteristics needed. Some would explain being a good citizen is being a good person, or having a good attitude and helping out. While some may explain a good citizen as one that does good acts or makes good things happen. In Sir Gawain and the Green Knight, Gawain†¦show more content†¦As Christmas time gets closer and closer, Gawain rides up on a huge castle in the middle of the forest. He is warmly welcomed and the people of the castle invite him to spend the holidays there. They have a big Christma s feast and Gawain enjoys it, but as he is getting prepared to continue on his journey, the lord of the castle talks him into staying by telling him that he can guide Gawain to the green chapel. The lord of the castle offers to Gawain a game. This game states that the lord will go out and to hunt all day while Gawain lounges by the fire all day, and at the end of the day they will exchange whatever they have won. Gawain happily agrees and sleeps in the next morning, but is woke up by the lady of the castle. She states that she has come to enjoy his company. They have a conversation and the lady gets up to leave but doubts Gawain is really who she has heard he is and talks him into kissing her. When the man of the castle returns that night, he gives Gawain multiple deer while all he has in return is the kiss he received from his wife. They continue to play this game for two more days and they both continue to trade animals for the kisses he has received from the lady. On the last day of the game, the lady talks him into accepting a green belt which he tells her that it will make him invincible. Gawain is excited knowing that he is soon to meet with the Green Knight. That night when the man of theShow MoreRelatedThe Translation Of Sir Gawain And The Green Knight By Simon Armitage Essay1506 Words   |  7 Pagesindividuals have created text involving its complication. In the translation of Sir Gawain and the Green Knight by Simon Armitage, an excellent perspective of our conscious and its major effects on our actions has been generated. With numerous definitions on conscience, we must decide between the most appropriate explanation in regards to this reading and apply it to the text. In this depiction, the application of the Christian definition of conscience is the most appropriate, which also presents explanationRead MoreSir Gawain And The Green Knight1218 Words   |  5 Pages The alliterative poem â€Å"Sir Gawain and The Green Knight† is a story of bravery, yet fearfulness of a young knight and his willingness to stand up out of respect for his king. This Middle Age poem, originated in the late fourteenth century by an unknown author called Gawain’s poet, follows the journey of King Arthur’s nephew, Sir Gawain. Sir Gawain is a knight for the royal court during the time and when the Green Knight questions the loyalty of King Arthur’s court, Gawain is the only person to standRead MoreEssay on Made to Order Hero1594 Words   |  7 Pagesis defined by an individuals definition of what a hero is and should be. The definition of a hero has not always been this liberal. As time and the world have progressed so has the definition of the word hero. The poems Beowulf and Sir Gawin and the Green Knight are shining examples of how the definition of a hero can change. Using these two poems I will demonstrate the fact that the standards that need to be met, or the heroic code, is an ever-changing definition that evolv es and adapts with theRead MoreSymbolism Of Sir Gawain And The Green Knight1150 Words   |  5 PagesSymbolism in Sir Gawain The Green Knight â€Å"Sir Gawain The Green Knight† is a classic medieval poem about a chivalrous knight on a journey to the Green Chapel. King Arthur’s nephew, Sir Gawain has been challenged by the Green Knight in a â€Å"beheading game,† where he has agreed to exchange a blow in the head towards the Green Knight, to be returned to him the following New Years in journeying to the Green Chapel. Gawain has to battle whether his knightly virtues are more important than his own lifeRead MoreEssay Sir Gawain And The Green Knight: Stanza 741332 Words   |  6 Pagesthe lady of the castle offers a magical, green girdle to Sir Gawain and explains to him that the wearer of this corset amp;quot;cannot be killed by any cunning on earth.amp;quot; Sir Gawain, amidst an ethical dilemma, accepts the gift and chooses to conceal it from Lord Bertilak. This passage contains three of the main themes of the story – the inner and outer conflicts between Sir Gawain’s ethics and desi re to live, and the test of religion. When Sir Gawain is offered the girdle, his knightly principlesRead MoreSir Gawain and the Green Knight: Stanza 741376 Words   |  6 Pagesthe lady of the castle offers a magical, green girdle to Sir Gawain and explains to him that the wearer of this corset quot;cannot be killed by any cunning on earth.quot; Sir Gawain, amidst an ethical dilemma, accepts the gift and chooses to conceal it from Lord Bertilak. This passage contains three of the main themes of the story Ââ€" the inner and outer conflicts between Sir Gawains ethics and desire to live, and the test of religion. When Sir Gawain is offered the girdle, his knightly principlesRead MoreThe Code Of Chivalry And The Fundamental Thoughts And Actions Of Human Nature1499 Words   |  6 PagesEnglish 2223 Jennifer Smith 26 November 2015 Sir Gawain†¦ Chivalric? By analyzing Sir Gawain’s attempts of following the Code of Chivalry and the fundamental thoughts and actions of human nature helps to further analyze Gawain’s character. The definition of Chivalry is the â€Å"set of values and code of conduct for the medieval knightly class† (Shatz) examining Gawain’s attempts to achieve his goal of being the perfect chivalric knight, the nature of his obstacles has to be determined, andRead MoreSymbolism And Similarities Of Sir Gawain The Green Knight Othello And The Flea1345 Words   |  6 PagesSimilarities in Sir Gawain the Green Knight Othello and The Flea The definition of symbolism is an artistic poetic movement or style using symbolic images and indirect suggestion to express mystical ideas, emotions, and states of mind. The use of symbolism can make stories that are completely different and tie them all together. That is the case for Sir Gawain the Green Knight (a chivalric romantic), Othello (a tragedy) and the Flea (erotic poem). If just read it would be hard to find what a Knight who isRead MoreEssay about A True Hero in the Poem, Sir Gawain and the Green Knight509 Words   |  3 PagesA True Hero in the Poem, Sir Gawain and the Green Knight What makes a man a hero? Where lies the line which, when crossed, changes a mortal man into a legend? World leaders of our generation are mockeries of real men, more like Pilates than Thomas Mores. ( Gagne) In the poem of Sir Gawain and the Green Knight, the definition of a hero is clearly explained. Gawain is faced with trials and tribulations throughout the poem, but what clearly defines the crossover from man to hero? Tests andRead MoreExamples Of Chivalry In Sir Gawain And The Green Knight1116 Words   |  5 PagesIn Sir Gawain and the Green Knight, King Arthur’s court is the epitome of chivalry within its own secluded walls. The code of chivalry to which the knights adhere to included many virtues like mercy, courage, valour, fairness, protection for the weak, a loyalty to their lord, willingness to give up their life for another and the widely known courtly love. In the outside world when faced with opposing ideals and trials this code of chivalry is quickly forgotten or rather ignored. Looking at Sir Gawain

Compare and Contrast ‘Sonnet 130’ with ‘Blessing’ Free Essays

Compare and Contrast ‘Sonnet 130’ with ‘Blessing’ In this essay I am going to discuss and explore ‘Sonnet 130’ by William Shakespeare and ‘Blessing’ by Imtiaz Dharker. I will focus on the differences and similarities between both poems in terms of language, themes and poetic devices. I feel that ‘Sonnet 130’ seems to imply the fact that Shakespeare is insulting his Mistress. We will write a custom essay sample on Compare and Contrast ‘Sonnet 130’ with ‘Blessing’ or any similar topic only for you Order Now He does so by saying what she is not. He says negative things about her appearance and voice. The ‘Blessing’ poem is about people and children in a slum and their reaction towards water. They believe it as the ‘Voice of a kindly god’ because they hardly get any water in the slum. Water is rare to them. The poems are similar in that they are both descriptive poems. The ‘Blessing’ by Dharker describes how the people in the slum would react and feel if there was a sudden outburst of water. As I have mentioned before water is rare to them and they feel it is a gift from god. We know this because in the poem it says ‘imagine the drip of it, the small splash, echo in a tin mug, the voice of a kindly god. In this stanza he is describing how rarely they get water and how much they believe just the sound of it makes them feel like it’s the sound of a kindly god. However, in ‘Sonnet 130’ Shakespeare is describing his mistress and how awful she looks and sounds. We know this because in Sonnet ‘130’ he says ‘I have seen roses damasked, red and white, But no such roses do I see in her cheeks. ’ By this line he is stating that ‘damasked roses’, meaning large and fragrant roses, are not what his Mistress’ cheeks are like. Another example is ‘And in some perfumes there is more delight, than in the breath that from my mistress reeks’. Shakespeare is saying that in perfume there is more delight in smelling it rather than his mistress’ breath which he says reeks-foul smelling. A difference between the two poems in terms of language is that Shakespeare uses old English as he was a poet, playwright in the 16th and 17th century whereas Dharker is a more of a modern day poet. For instance ‘That music hath a far more pleasing sound’. In this line Shakespeare uses the word ‘hath’ which is the old English word for ‘has’. But Dharker uses words that are from the modern day. Another similarity between the two poems is that both poems use enjambment. In Shakespeare’s sonnet the enjambment falls between the lines ‘And in some perfumes there is more delight than in the breath that from my mistress reeks. ’ After the word ‘delight’ the rest of the sentence is on another line. Then after the word ‘reeks’ there is a fullstop where the enjambment ends. A difference between both the poems is that Dharker’s poem is a normal poem and Shakespeare’s poem is a sonnet. A sonnet is a poem with fourteen lines that has a unique rhythm called an iambic pentameter. However Dharker’s poem is a normal poem that describes people’s reaction to water in a slum. Similes are used in both these poems. A simile is when you compare one thing to another thing that is common and easy to picture in your mind. In other words a good poetic device used to create an image in your head. In ‘Blessing’ Dharker uses the simile ‘The skin cracks like a pod. ’ Dharker means that, because there is hardly ever any water in the slum the ground cracks like a pod. By using a simile he has compared the ground to something common and created an image in my head. Shakespeare uses many similes in ‘Sonnet 130’. One of many examples is ‘My mistress’ eyes are nothing like the sun’. He is saying that his mistress’ eyes aren’t shiny and beautiful like the sun in fact they are the complete opposite. Both poems also use metaphors. A metaphor is a poetic device that is used to compare two things. It does so by comparing something to something else that is literally not possible. For example in Shakespeare’s poem he says ‘Coral s far more red, than her lips. ’ Shakespeare is explaining that his mistress’ lips are nothing like the coral. He is comparing it to coral because coral is red and having red lips is good but his mistress does not have nice lips. In ‘Blessing’ a example of a metaphor is ‘naked children screaming in the liquid sun’. By the words Ã¢â‚¬Ë œliquid sun’ she means they feel as if heat is being poured over them and that’s why they have been longing for water. The theme of the poem ‘Blessing’, meaning the central idea or the main focus, is how people and children feel and react when they see water. It also focus’ on why they react this way and how they feel when water is not there and how they are praying for it and when they finally do get water, they feel as if their prayers have been answered. We know this because in the second stanza they say ‘imagine the drip of it, the small splash, echo in a tin mug, the voice of a kindly god. ’ This stanza is explaining that when they hear the sound of water they feel as if it is the sound of a kindly god. However the theme of Shakespeare’s poem is totally different to the theme of ‘Blessing’. The theme of Shakespeare poem is him insulting his Mistress and how grotesque she looks. We know this because in his sonnet all of his lines are insults. For instance, ‘If hairs be wires, black wires grow on her head. ’ He says that, if wires could grow on people’s heads then that is what is growing on his Mistress’ head. Overall I think that both these poems have used a range of poetic devices. There stanzas and line are relevant to their theme. I have discovered that both poems have a number of similarities and differences between them. They both have a good use of imagery and they are easy to understand. By Geerthana Sankar 8GR1 6C How to cite Compare and Contrast ‘Sonnet 130’ with ‘Blessing’, Essay examples

Marketing Communication Branding and Packaging

Question: Discuss about the Marketing Communication for Branding and Packaging. Answer: Introduction Marketing communication is an indispensable part of the marketing mix. It is a primary as well as complex part of the marketing efforts of the company. Advertising, direct marketing as well as branding and packaging are a part of the marketing communication. The overview of marketing communication mainly outlines the basic concepts of marking communication. The marketing message provides a structure in order to plan the technological adoption lifestyle. The report provides an overview about the company Apple as well as its target audience (Castronovo and Huang 2012). Brief background Apple Inc. is an American multinational corporation that mainly intends to manufacture computer hardware, software as well as other electronic products. The company is well known for its Macintosh personal computer or Mac OS X. In the year 1976, Steve Jobs, Steve Wozniak and Ronald Wayne established the company. Apple Computer was primarily a producer of personal computers for more than three decades. Apple became successful to develop a unique status in the electronics field of the customers (Bonk 2015). There are various products that have been manufactured by Apple and the most popular devices that were manufactured by Apple includes the IPad that was also known as Jesus tablet. It was a dubbed version of the oversize IPhone with a 9.7 in screen. Another most famous device that was manufactured by Apple includes IPhone. This device was manufactured less than a half decade after the manufacture of IPod. The phone was a hit with techies as well as non-techies alike. Apple also launched ITunes for the music lovers so that the individuals are able to listen to their favorite songs (Castelluccio 2015). The marketing objectives of Apple are as follows: The increase of product consciousness among the target audience by 30 percent in a year The company also has the marketing objective to inform their target audience about characteristics as well as benefits of their commodities. This is mainly done to lead to a 10 percent increase in sales in a year. The marketing objective is also to create groundbreaking devices (Boone and Kurtz 2013). They are also looking forward to expand countrywide chain of Apple stores internationally. This is mainly because; the Apple store accounts for majority of the sale of the company. Their objective is to make products obtainable in every possible retail channel. This is mainly because Apple makes sure that its products are available to every customer. Due to low-price-points of the competitors, the company has a low market share in spite of having great edges. As a result, their objective is to increase marginal profit by continuing to push to lower cost (Hair Jr and Lukas 2014). Target audience The most important target audiences of Apple are the teenagers who use iPods for various purposes. The most general purpose is to socialize with friends as well as to listen to music and go on Facebook and twitter. There is also loads of gaming apps that plea to the teenagers. As a result, iPods have become a relative trend to the teenagers. The second most important target audiences are the students of the college and university. IPad, iPhone and MacBook are mostly common among them as they are able to record their important notes quickly. Similarly, these devices are easy to carry from one place to another. The products of Apple also intrigue business people. All the devices of Apple have a business quality that is very helpful to record their data. They are also able to use the devices to complete their work professionally and they are able to communicate effortlessly with their clients. They also find it easy to organize and send documents. Adults also find IPhone to be very usef ul and as a result, they are considered as an important target audience of Apple. Parents are able to download learning game apps for their children and the touch screen quality of the devices makes them easily accessible for the kids (Brewer et al. 2013). Communication (advertising) objectives There are various communication objectives that will help to develop as well as improve the image of the brand. The objectives are as follows: Developing awareness about the brand: In order to increase brand awareness it is very important to focus on the engagement of quality rather than quantity. The awareness about the product can be increased if the company starts direct interaction by answering to all the queries of the customers regarding the devices. Driving traffic of the site of the company is important in order to remain engaged with the customers to create awareness about the future content. According to a recent survey by the sixth annual Brandz, the brand value of Apple amounts to $153 billion (Parente and Strausbaugh-Hutchinson 2014). Generate personality: It is very important to generate a personality of the purchasers, as it will help Apple to understand the target groups of customers. This process can be generated by the creation of more convincing content to specific requirements of the customers. The company needs to gather research about the strongest purchaser The research can be conducted by organizing surveys (Moriarty et al. 2014). Promoting product/services and company knowledge: If the customers evaluate a service as courteous as well as helpful, they are likely to remain engaged with the brand. The success of the company mainly depends on the pleased customers. As a result, a very important advertisement objective requires to be followed by Apple. Apple needs to utilize the social media platforms more effectively to share useful articles as well as information in order to provide additional customer service to the customers who are not much aware about the brand. This will also help to promote the product of the company and the knowledge about the company will be increased (Gatautis, Medziausiene and Tarute 2014). Increase channels to increase engagement: In order to make the brands more attractive, it is important to make use of the multichannel marketing that will also increase the loyal base of the customers. Although Apple is a well-known company, the new devices of Apple consist of various new features. As a result, Apple requires to reach a broader range of audience with the help of multi-channel marketing. Social media is a great as well as obvious engagement tool that will help to increase the image of the brand (Schuhmacher and Ponzetto 2014). Developing: It is necessary to develop by focusing on unique as well as strong idea. Apple has become worldwide for their innovative devices as well as minimalistic and artistic appeal. Generating individuality within a niche position requires to have one special thing that separates it from the competition. As a result, if a company figures out what it is, it can focus on it and should increase recognition in time. Alternative styles of creative advertising An alternative style of creative advertising is resonance strategy advertising. It mainly makes the individuals feel that they require the product or services. To be accurate, it is demanding in the market. Resonance will be achieved if a campaign manages in order to identify the target market. Resonance mainly refers to an echoing within an advertisement. It is mainly referred to as the formal structure of an advertisement. This unique advertisement strategy makes the use of metaphors, witticisms as well as word plays that is used in combination (Shimp and Andrews 2012). The customers of Apple are able to relate their brand very closely. In the case of Apple, repeat purchases are very common. This is mainly because; the individuals feel a very strong attachment towards the brand as it portrays a very dissimilar image. The customers feel that they are flowing with the changing trends as they purchase the Apple device. The customers sometimes consider Apple products as preferred possession. The brand has depicted itself in such a way that the customer is very attached to it. The company has conveyed a sense of community through the Apple experience (Modig, Dahln and Colliander 2014). The process by which individuals exchange information is termed as communication. The ethical issues that will justify the communication objectives are as follows: Evade withholding crucial information: The communication information requires being absolute and the vital information requires to be conveyed appropriately. Accuracy: It is important to maintain accuracy of the information. Without checking the truth of the information can be highly dangerous for Apple. Value System: A well-organized value system needs to be organized by Apple in a proper way. The ethical issues can be eradicated if a sound as well as healthy value system is established. Media Plan Apple has mostly invested in all possible channels to promote its iPhone in order to bring the individuals to the Point-of-Purchase (P-O-P). The mobile carrier website as well as Apple.com acted as the P-O-P for iPhone (Nelson et al. 2012). The media plan for Apple looked like: Target Reaching the primary target Purchasing a combine of conventional media and Digital Space Geographic Consideration Advertising in areas that have elevated attentiveness of the target customers Campaigning in the Top 25 US financial centers Reach and Frequency Accomplishment of the target within the particular area with daily frequency Targeting an often active target with media purchases that reach customers through modes of transportation Schedule Generating a movement that reaches the target on a year round basis With conventional and digital media channel emphasizing on a throbbing schedule Seasonality Acquiring media during holiday and other occasion During product launch emphasizing on purchasing times of the media Creative Constraint Among the Smartphone it is important picturing iPhone as the number one phone. Using innovative media purchases that reach the target in their daily life IMC plan effectiveness The effectiveness of IMC (Integrated Marketing Communication) is very important particularly for the management of a company. The effectiveness of IMC can be seen from the industry outcome as well as communication outcome. The requirement for an IMC plan is to ensure an efficient communication as well as to facilitate budgeting. IMC plan is also required in order to make sure that constancy in carrying out advertisement campaign. Integrated Marketing Communication is a planned management procedure that encourages the amalgamation of advertising, sales promotion as well as public relation. The effectual way to communicate across various industries is mainly executed with the help of IMC. The most traditional paid form of communication is advertising that is also considered as a form of IMC. The effectiveness of this plan is that it also deals right media outlets along with basic online banners as well as popup. Integrated marketing communication is a method of looking at the whole pro cess of marketing from the viewpoint of the customer (Kliatchko and Schultz 2014). The steps that lead to an effective IMC procedure are as follows: Recognition of the target audience: The recognition of the target market requires a well thought out market segmentation as well as targeting procedure that includes secondary as well as primary market investigate. Determination of the communication objectives: This mainly ranges from generating awareness to contradicting the competition. Designing of the messaging content: This is one of the absolute critical component. Conclusion It can concluded that driving traffic of the site of the company is important in order to remain engaged with the customers to create awareness about the future content. All the devices of Apple have a business quality that is very helpful to record their data. They are also able to use the devices to complete their work professionally and they are able to communicate effortlessly with their clients. References Bonk, C., 2015. The impact of Apple's communication and French and Finnish consumers' product perceptions: case of the iPhone product. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Brewer, A.C., Endly, D.C., Henley, J., Amir, M., Sampson, B.P., Moreau, J.F. and Dellavalle, R.P., 2013. Mobile applications in dermatology.JAMA dermatology,149(11), pp.1300-1304. Castelluccio, M., 2015. Apple iPad: the first five years.Strategic Finance,96(9), p.55. Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), p.117. Gatautis, R., Medziausiene, A. and Tarute, A., 2014, November. ICT Effects on Companies Performance: Economical Aspects. InProceedings of annual Shanghai business, economics and finance conference(pp. 3-4). Hair Jr, J.F. and Lukas, B., 2014.Marketing research. McGraw-Hill Education Australia. Kliatchko, J.G. and Schultz, D.E., 2014. Twenty years of IMC: A study of CEO and CMO perspectives in the Asia-Pacific region.International Journal of Advertising,33(2), pp.373-390. Modig, E., Dahln, M. and Colliander, J., 2014. Consumer-perceived signals of creativeversus efficientadvertising: Investigating the roles of expense and effort.International Journal of Advertising,33(1), pp.137-154. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Nelson, D., Chung, E., Stronge, A.J., Cook III, A.M. and Kinnier, A.D., Google Inc., 2012.Media plan managing. U.S. Patent 8,176,070. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Schuhmacher, M. and Ponzetto, S.P., 2014, February. Knowledge-based graph document modeling. InProceedings of the 7th ACM international conference on Web search and data mining(pp. 543-552). ACM. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning.