An Analysis of Arnolds Essay, The Function of Criticism at The Present

Introduction The first thing to start with is the title. In order to understand Arnold’s essay we should first understand the title of the essay. As we notice that Matthew Arnold associates criticism with one function not many functions, but which function? He also mentions that this function of criticism is limited within a specific and particular time which is the present time and the past or the future time. Therefore, answering the questions of function and time of criticism goes with analyzing Matthew Arnold‘s essay through my reading of his essay. It becomes clear that Arnold defends the importance of criticism. That’s to say he tries to display that the critical mind is of a paramount importance as well as the creative mind. A Brief Biography Arnold, Matthew 1822-1888, English poet and critic, he was a leading literary figure of the Victorian period, and the foremost literary figure of his age. His writings have a distinct style which is characterized by the use of symbolism and earnestness. Arnold, Matthew was born in Lalehan, Middlesex; he is the son of Thomas Arnold, a famous historian and head master of rugby school the famous independent school. Arnold himself studied at this school and Balliol College, university of Oxford. In 1851, Arnold served as an inspector of schools for the British government. Most of his poems were published between 1849 and 1855. His first book of poetry, The Strayed Reveller and Other Poems, was published in 1849.his first piece as a critic was Preface to the Poems which appeared in 1853. In 1857, Arnold became a professor of poetry at Oxford University and retained this position for ten years 1867. In this essay, Arnold Matthew discusses the tenuous relationship between criticism and... ...ety. In fact, both art and society are closely late in Arnold’s world view, thus the first and the last purpose of the critic is to attain truth so as to enlarge ideas which will provide an intellectual atmosphere in the future. Conclusion To sum up, Matthew Arnold tries in his essay to provide a mode about the importance of criticism and to refute the idea that criticism is of less importance than the creative power, asserting that writing criticism actually produces in its practitioner a sense of ecstatic creative joy very similar to that enjoy by the person who engages in creative writing. Therefore, criticism should be disinterested and objective so as to obtain the best known and thought in the world. Matthew Arnold’s essay â€Å"The Function of Criticism in the Present Time†, is in fact an important critical work which theorises the politics of criticism.

Organisation and Behaviour

Organisations and Behaviour 1. 1 Compare and contrast different organisational structures and culture Let us analyse two different kind of organisations: a restaurant and a fast food. Thanks to my work experiences in London I am able to compare both of them. In the restaurant there was everything except that a good relationship among the employees and between these and the managers. Everybody was hired through a short interview, without having an induction or a proper training or a briefly introduction of the organisation.It was like everybody was left at their own destiny, so if you had a good skills, determination and you agreed with the treatment that you would have received, you could have gone on and grow in your own, otherwise nobody would have helped you and said how to do things or were to find other things, for example. All these factors did not help to create a real friendship among the employees, and of course, had a huge impact on the motivations of the people, so that wa s almost impossible to see a work as a team.Instead, in the fast food everything was different. Before to get the job, you have to pass several interviews and attend an induction. Since the beginning you will been told about the company, how it works and the progress that you could do. The first day you start your job on the field, you will have a briefly walk-throw with the manager, outside and inside the shop in order to see and to know where emergency exit and other useful things are situated. Then you will meet all the team, and the trainer, which will follow and help you in every pass.This spirit that you can find will help you feeling part of a team in a very short time and also will motivate you to do your best to succeed with the company. At the end, it is clear how the choice of the restaurant to behave in that way with their employees had had a negative affect into the team, bringing dissatisfaction and laziness, so much so that some employees had left the place. Whereas, in the fast food, the work of the manager and of the employees as well, had helped a lot to create a good atmosphere and a good relationship between each other,so that everybody could be motived and focus on the business. . 2 Explain how the relationship between an organisation's structure and culture can impact on the performance of the business A different organisation structure and culture may have relevant influence on the performance of the business. Comparing the 2 work experience that I had, it is clear how the organisation has had an impact on the trend of the business. In the fast food the manager managed to create a real and proper team which met the spirit of structure: a correct division of work between employees and the formal organisational relationship that are created between them.There were the principles of an organisation culture, there was respect between each other, respect for different culture and everybody was behaving in a proper way and always ready to help the others. All these aspects create a perfect harmony inside the team, so that everybody was focus on achieving all the goals and inevitably, it had a strong and good effect on the business performance. In the restaurant instead, nobody knew what â€Å"work as a team† means.The managers did not care about creating a successful team and also among the employees there was not the desire to reach it, so that who needed more help could not develop their skills and could not feel part of the company. Altogether these aspects brought all the motivations of everyone down, so that no one cared about the growth of the company or achieving personal goal, bringing for sure negative influence on the business. 1 1. 3 Discuss the factors which influence individual behaviour at work There are a lot of causes which condition the behaviour of a singular person in a workplace.Factors such as personality, attitude, culture, demographic factors, may influences a lot the people. Let us now exam ine these factors. Personality-can be seen as one of the most complex aspect of humans beings that influences heavily their behaviour. It is known that character determine the way in which a person behave and response to situations and people. Personality can also be influenced by heredity, family and society. Attitude- can establish the tendency to respond positively or negatively to certain objects, situations or persons.Factors such as family, culture, society and colleagues influence the attitude. The managers in an organisation should know about the possibility aspects of different kind of jobs, in order to help employees to create a positive attitude among them, so that they will be able to work as a team. Culture- differences among cultures are what distinguish one society from another. The capacities, the knowledges, the experiences and the talent of employees are related to the type of culture for which everyone comes from.It is clear that the culture influence the abilitie s of singular, so that someone who comes from a specific kind of custom can have an easier or more positive impact and also being more suitable for determinate kind of jobs, than someone else who has a different type of culture. Demographic factors- such as background, education, nationality, race, also have an impact on the individual. For example a manager of an organisational will be more talented and confident in hiring persons that belong to good socio-economic background, well educated and with a young age, as they are believed to be performing better than the others.Also people who are dynamic and with good communication skills have always more chances than the others to be hired. 2. 1 Compare the effectiveness of different leadership styles in different organisations There are a lot of different leadership types, among them we can find the three major styles: Autocratic, Democratic and Delegative. Autocratic- in this style the leader has total authority and command over deci sion making. The leaders tell their employees what must be done and how they want it completed, without getting any advice.It is a kind of style typically used when the manager needs to have under control the situation to avoid possible mistakes. It is clear the goal of this leadership: use your knowledge to get the job done, making sure that important things are done correctly and in a short time. 2 Democratic- all the team together can decide what to do and how to do it, even if the manager maintains the final decision. It is commonly used when the leader has part of information, employees have other part, so that they are able to work as a team and know how to manage things.All these factors help a lot to generate a good relationship among the employees and also to create a good atmosphere in which everybody has trust and respect of each other. I can identify all these aspects in my experience at the fast food â€Å"EAT. †, where everybody from the manager to my last colle ague has treated me as if I were there since years, helping and giving me advices since the first day. Furthermore, this experience gave me the possibility to develop my abilities and to know how to work as a team; characteristics that I will bring always with me and that will be useful in the future.Delegative- in this styles the employees can make the decision. Even if the manager is still responsible for the decision that are made. It is especially used when the employees can manage the things and are able to understand what needs to be done and how to do it. Can also be used when leader has fully trust and familiarity in the team. 2. 2 Explain how organisational theory underpins the practice of management Taking as example the fast food, it is possible to see how the organisation helps the practice of management by motivating individuals and by getting the best from each one.Starting from the induction, where they showed a graphic with all the progress that you could have made u ntil arrive to became a manager within a year, continuing into the shop, it is understandable how they motivated people. As said in the answer above, the manager was using a democratic style, always ready to hear the employees, to allow them to do things in a different way and to help them if it was necessary. Compare with the other types it is possible to say that the manager was even a bit autocratic, sometimes, by giving the input on how that kind of thing had to be done and how much time needed to be done.Also during the busiest time it was necessary being autocratic to not made many mistakes. Instead, comparing with the delegative style, there was not the possibility for some employees to make the decisions, because they were new, without lot of experiences, so that the manager could not have trusted them. 2. 3 Evaluate the different approaches to management used by different organisation There are different approaches that can be taken by different organisations. As I have bee n saying, in the fast food there was an approach which was focus on motivating people and making them feeling part of the company.Obviously these approaches have contributed to get the best from each employee and also have helped them to work hard, with more passion in order to achieve the goals of the organisation and eventually own objectives. All these methods also have contributed to affect people in a positive way, giving them the instruments to grow up and to develop personal skills. Analysing the restaurant instead, it was easily to see in which way they were treating people. It was adopted an autocratic style, where the leaders were giving orders without giving any advices and expecting things to be done in a shorter time than expected.These aspects have contributed not less to affect people in a negative way, deprive of them the enthusiasm to work and the voluntary to achieve something together with the company. This kind of style also have had an huge impact on the motivat ions of the employees and did not help at all to create a real team. 3 Discuss the impact that different leadership styles may have on motivation in organisations in period of change It is possible to have different impacts among the organisations in period of change, especially regarding new motivation and different methods on how to explain things.For example in the autocratic style, the leaders may change some rules or may take other positions regarding specific things. It can facilitate or complicate the â€Å"life† of the employees, but the leaders will always have the total control about decision making and the authority to make some transformations or improvements which can change one more time the assets into the employees team. In one hand the changes can of course bring new motivations and new aspirations, but in the other one they can bring dissatisfaction so that the motivations will go down.The democratic type instead, is the more suitable for changes, because th e team will decide about that all together with the agreement of the manager, so that everybody can give their own opinion in order to make the bests changes for the company and for the team itself. Thanks to that, all the group can have more motivations or can recover them on the eventuality they had lost them; so that the team can gain more confidence in itself and can aspire to reach new goals. Also the delegative one, can be considered as good as the democratic one in motivations changes.Because the decision of make a change will be taken and will be decided by the team altogether, they will be able to modify the aspect of things where necessary so that they can change the way on how to do or explain them among each other, so that they will have new motivation and new incentives in make the job done. Compare the application of different motivational theories within a workplace There can be different motivational theories within a workplace, such as training people and multitaski ng. Training people: it works everything around the way the trainers teach you.For example, if they start since the beginning to teach in a determinate way, by showing how to do things in one of the easiest way, smiling and enjoying it at the same time, you will have a positive impression. This positive impression, will give you a different motivation on how to approach things and also will make you feel stronger and having more energies to do that specific thing. Training is the first step that each individual face once they get in a new place. This is why it has an important value and it is fundamental for people tendency.If the trainers will â€Å"fail† the training, the employees will be less motivated and will have a bad tendency at work; whereas if they will training positively, the employees, for sure will have more motivations and they will start the path into the new company with a positive tendency and with more vitality. Multitasking: it is also considered a way to motivate people. An employee which is considered multitasking, has the trust of the manager and also the essential confidence to interact with him/her.Once the leaders will give the employees more things to do at the same time, they will feel really part of the group and they will spend all their own energies to try to make things done properly in a easiest and shortest way, in order to reach their goals. They will be really motivated because they know that if they do not do the right thing, they may lose the trust of the manager or they may disappoint them. 4 3. 3 Evaluate the usefulness of a motivation theory for managers The motivation theory are really important for the manager because it can help to set up a team.It is very useful for a leader to start with the right step in every circumstance during the process of integration of each individual into the company. It can be thought that the work of a manager is an â€Å"easy job† because gives only instructions and will check once the things are done. Instead it is more important than a job as a trainer or as a simple employee, because they must have the capability to â€Å"build† a team and with it to reach the objectives which are given from person in a higher position than them.If the leader will fail in it, there is the possibility that can be fired, or even worse, that the company can fail without reach the expect goals. Thanks to that the motivations assume a relevant position into a workplace, so that the managers will do all that is into their capability to help the employees and to make their life easier, by giving examples, playing games and teach them by using their experiences. It is with the help of the manager and with the volition of a singular employee that the right motivations can come up so that the job can be finished and the employees can develop and reach the targets of the organisation all ogether as a team. Explain the nature of groups and group behaviour within organ isations The groups are planned by purpose and created by management as part of the formal organisation structure. There are three different kind of groups: formal groups, virtuoso team and informal groups. Formal groups- are formed as a consequence of the ideal of organisation and arrangement for the division of the work. They are created to achieve particular goals and are concerned with the co-ordination of work activities. Individual are brought together on the basis of established roles within the structure of the organisation.Their goals are pointed out by management, and relationships, rules and norms of behaviour established. Formal work groups can be differentiated in a number of ways: the task to be performed, the basis of membership, the nature of technology and position within the organisation structure. Also, they tend to be relatively permanent. Virtuoso team- are formed only for big change in organisations. They are composed of individual virtuosos or superstars with a single clear, ambitious mandate and are not supposed to remain together for different projects. They are rarely created by the organisations.Informal groups- are concentrated more on personal relationship and agreement of group members than on defined role relationship. They serve especially to work and satisfy psychological and social needs, not necessarily related to the tasks to get done. An informal group can be the same or take only a part of the formal group. The informal leader may be chosen as the the individual who is more adapted, who helps to resolve conflict, reflects the attitudes and values of the member, leads the group in satisfying its objects or cooperate with the management or other people outside the group.In rarely case, it is possible for the informal leader to be the same person as the formal leader. Main reason for informal groups: 5 -The perpetuation of the culture; -The communication system; -The implementation of social control and -The provision of inte rest and fun in work life. 4. 2 Discuss factors that may promote or inhibit the development of effective teamwork in organisations There are several factors which can affect the development of a teamwork in organisations. Factors such as the behaviour, the communications, the group size and the compatibility of members are the most important.Behaviour-it is extremely important for the approach in every organisations. An individual with the right behaviour will integrate itself easily inside the group, will learn and will develop skills as well as grow together with the team. Whereas an individual with an incorrect behaviour will affect negatively the team, bringing inevitably discontent inside the group and eventually frictions which will influence all the work into the team. Communications-are also important and contribute to the success of the group.Communications can be affected by the nature of the task, by the work environment and by technology. For example, difficulties in com munication can arise with production system where workers have to stay in a determinate place with limited freedom of movement. Even when there are the opportunities to interact with colleagues, physical condition may limit the communications. Size of the group-there can be problems with communications and co-ordination as the members increase in size. A large group is more difficult to handle and require an high level of supervision.Then when a group becomes too large it may split into smaller units and friction may develop between the sub-groups so that the cohesiveness inevitably becomes more difficult to achieve. Comparing with a small group(less than 5 members) for example, the bigger one will have an higher amount of creativity and variety that can be produced. Compatibility of members-the more the group will share knowledges, backgrounds, interests, attitudes and experiences, the easier it is to achieve cohesiveness. Different personalities or skills of members, may serve to complement each other and help for a cohesive group.However, such differences may be the cause of conflicts and frictions. Conflict can also arise in a homogeneous group where individuals are in competition with each other(ex. Incentive payment schemes). 6 4. 3 Evaluate the impact of technology on team functioning within a given organisation Nowadays the technology is present in every organisations and gives a huge help in making things done faster and in an easier way. It has also an important effect on cohesiveness and relate closely to the nature of the task, physical setting and communications.Evaluating the technologies in the fast food,it is possible to say that they helped a lot, especially during the busiest time. They contributed to make things easier, helping the cohesiveness and the interaction, even when there were problems of understanding between the group. In one hand, have a skill-based technology can increase the percentage of group cohesiveness, in the other one wi th machine-placed assembly line work it is more difficult to develop wholeness. Bibliography: Business study guide; www. studymode. com 7

How Fitness Can Overcome Fast Food - 642 Words

Anytime you hear the word obesity, you can almost bet the two words â€Å"fast food† will not follow too far behind. For some odd reason, people of the society seem to think eating fast food causes the large rate of obesity. At the end of the day, obesity is caused by several things and not just eating fast food. While it is true that fast food is easy to reach, good to taste, and cheap when it comes to the budget, obesity can still be lowered by simply working out and staying fit. The government has taken several steps to decrease the obesity rate, such as changing the food plan, limiting the amount of vending machines, and even making physical education a mandatory course. This paper will discuss how fitness can over come fast food by exercising, eating limited amounts of fast foods, and dieting. When the word exercise is mentioned, most people may have a vivid image of a huge gym with tons of heavy equipment. Well the truth is exercising can be defined as a simple bike rid e, simple stretches, or even a jog in place routine. Eating fast food is not causing the obesity rate to increase. Eating fast food without exercising the excess calories off can cause obesity. As stated in the article â€Å" Parents, not state government, are in the best position to fight the epidemic of overweight children in our schools.† Fast food may seem to be the best option on those â€Å"running late mornings† to grab breakfast and get on the road, but without exercising in between time, those caloriesShow MoreRelatedThe Problem Of Fast Food1157 Words   |  5 Pagesmeals. Therefore many Americans eat fast food because it is cheap and made almost instantaneously. However, eating fast food can cause negative consequence to a person’s health physically and mentally. Fast food has high amount of salt and sugar, which can lead high cholesterol, diabetes and obesity. Ironically, people know fast foods are unhealthy for the body and causes major health risk , but they still contribute to eating the food fast food make. Staying healthy can be a tough achievement, but itRead MorePrevention And Treatment Of Diabetes1590 Words   |  7 Pages In the U.S. today, there are approximately 35.2 million school-aged children that enrolled to attend prekindergarten through 8th grade (Fast Facts, 2015). Of these 35.2 million students, about one in three children are overweight or obese (Active Education, 2015). An obese child is then at risk for a series of diseases, one of them being type 2 diabetes. According to the Centers for Disease Control and Prevention (CDC), there were about 5,089 new cases of type 2 diabetes in children under 10 yearsRead MoreTaking a Look at Childhood Obesity1842 Words   |  7 PagesWhat does childhood obesity means? Obesity can be defined as a condition in which the body carries abnormal or unhealthy amounts of fat tissue, leading the individual to weigh in excess or 20 percent more than his or her ideal weight (Heal th Illness).Obesity in America is an ever-growing problem and has boosted America to the number one spot in terms of obese population. It also stands as the most prevalent medical issue in American Children. In the past thirty years, obesity has affected manyRead MorePersuasive Essay On Fast Food1605 Words   |  7 Pages Drop that Twinkie There are many reasons why we crave and desire many different foods, but fast food is fast and easy why would there be a need for change. There are many reasons why peoples way of eating needs to change. Overall, there are situations in our health industries, that even the environment that oneself lives in can be a problem to their health as well. It is up to the teenagers to help stop this situation because they are the future of our state. Overall, obesityRead MoreObesity Is A Matter Of Personal Responsibility1212 Words   |  5 Pagesmany people who believe that obesity is a matter of personal responsibility. Many people think it is Americans are the ones who to blame and not the fast food industry. Many people may say that it is easy to blame obesity on what Americans eat. However, these people do not realize that many Americans cannot afford healthy foods. So, since fast foods are cheap and affordable, it may be why many people choose them. In the article â€Å"Physical activ ity and childhood obesity† Green, Riley, and HargroveRead MoreSurgeon General Project: Childhoudd Obesity1734 Words   |  7 Pageslifestyles for both adults and children. These programs have sprouted across the nation but as you can see it has only plateaued, and has yet to start to decline. Children still remain at an alarming high obesity rate that can further affect them later down in life and show earlier signs of health problems that can erupt from obesity itself. In fact according to the CDC, â€Å"In the short term, obesity in children can lead to psychosocial problems and to cardiovascular risk factors such as hypertension, highRead MoreWhat Are Millennials Are In Danger?1735 Words   |  7 PagesMillennials Are In Danger Technology is largely responsible for the cause of the obesity epidemic amongst young adolescents, whereas food runs at a close second in being responsible for the continuous problem. In the 70s, technology did not exist and all children had were each other for their entertainment, physical activities, and peer interactions. The food back then wasn’t highly processed or contained with lots of sugar, individuals would portion out their meals with correct amount of meat andRead MoreNowadays, The Number Of Obese People Is Increasing Fast1662 Words   |  7 Pages Nowadays, the number of obese people is increasing fast and seem continuing to grow. ITV NEWS (2016), claims The UK is the second most obese countries in Europe. It s predicted that in the year 20130, the number of overweight in men is going to rise to 74%, 64% in women and the proportion of obese people would be 36% in men and 33% in women. Presently, diabetes cost over  £ 1.5 million per hour or  £25,000 pounds a minute, which predicted to reach to  £4 million by 2025. An increase in the proportionRead MoreThe Prevalence Of The Obesity Epidemic1677 Words   |  7 Pagesepidemic’, can account for a wide range of serious health complications among children including hepatitis type II diabetes, risk of impulsive illnesses, and premature death. The advocacy documentary, Fed Up, sheds critical insight on the raising obesity epidemic, caused mainly by the processed-food industry in North America. While the movie provides statistics on the obesity level, especially among children in the United States, it also indicates that the effects and influence of proce ssed-food industryRead MoreEssay on Fat Americans1643 Words   |  7 Pageswhere people worship food and supermarkets have become the new cathedrals in this country.   Ã‚  Ã‚  Ã‚  Ã‚  There is a multitude of reasons why American’s are overweight. You could argue that the main reason is that we just don’t get enough exercise, and sit in front of the television or computer all day. Our lack of exercise is one of the main reasons that we are overweight, but it seems to me at least that our diet is the bigger of the two problems. Our culture is so immersed in food, that everywhere we

The Work Experience At Deloitte Touche, Llp As An Audit...

Over the past 10 weeks, I have worked at Deloitte Touche, LLP as an Audit Intern. Overall the internship was an important learning experience and invaluable in my professional development. I was able to gain real work experience in audit and network with many people at different stages in their careers. There were many Deloitte-sponsored intern events in addition to the regular daily work I performed on my three engagements. At the beginning of the internship, each intern was required to make a list of goals they hoped to accomplish throughout the internship. We were given four categories to consider. The first area was Leadership Effectiveness. My goals here were: be focused and committed to the engagement and willing to overcome obstacles; maintain a professional approach, especially when representing the organization; and keep a positive attitude and respect others. The second area was Management Effectiveness, and my related goals were: stay within the constraints of time budgets when managing responsibilities; continually seek feedback, formal and informal, to know how/what to improve; and communicate clearly and often to keep team updated on progress of project. Service Excellence was the third area, and my related goals were: understand the why, not just the how, of assignments; learn team expectations and client’s business; and maintain high-quality services using knowledge gained from tea m. The last area was Marketing, Sales, and Communication. My goals hereShow MoreRelatedDarden Mba Resumes16768 Words   |  68 Pagesof NTU Apex Club (premier club for computer programming enthusiasts); spearheaded initiative to extend training from top programmers to entire student population ï‚ · Represented NTU as an exchange student at University of Strathclyde, UK; GPA: 4.0 EXPERIENCE 2007-2009 Credit Lyonnais Securities Asia (CLSA/Calyon) Singapore Equity Research Associate (Oil Gas) ï‚ · Led a project across seven countries to create a unified platform for investment idea generation using comparative valuations of over 300Read MoreWaste Management33554 Words   |  135 Pagesaccounting fraud and auditor legal liability c a S eS inc lu de d in t hiS Se ction 4 89 99 4.1 Enron Corporation and Andersen, LLP Analyzing the Fall of Two Giants . . . . . . . . . . . 4.2 Comptronix Corporation 4.3 Cendant Corporation . . . . . . . . . . . . . . . . . . . . . . Identifying Inherent Risk and Control Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . 111 119 127 137 Assessing the Control Environment and Evaluating Risk of Financial StatementRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesobtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish

Definition Of Sir Gawain And The Green Knight - 1284 Words

People have many definitions of being a good citizen. It can relate to many different themes in ones life. In the epic Sir Gawain and the Green Knight, we see a couple of different examples of people acting as good citizens. Being a good citizen is translated into knighthood in this story but they both have the same meaning. A knight is supposed to be loyal, brave, and honest. A good citizen can be explained in many ways but being loyal, brave and honest are three of the main characteristics needed. Some would explain being a good citizen is being a good person, or having a good attitude and helping out. While some may explain a good citizen as one that does good acts or makes good things happen. In Sir Gawain and the Green Knight, Gawain†¦show more content†¦As Christmas time gets closer and closer, Gawain rides up on a huge castle in the middle of the forest. He is warmly welcomed and the people of the castle invite him to spend the holidays there. They have a big Christma s feast and Gawain enjoys it, but as he is getting prepared to continue on his journey, the lord of the castle talks him into staying by telling him that he can guide Gawain to the green chapel. The lord of the castle offers to Gawain a game. This game states that the lord will go out and to hunt all day while Gawain lounges by the fire all day, and at the end of the day they will exchange whatever they have won. Gawain happily agrees and sleeps in the next morning, but is woke up by the lady of the castle. She states that she has come to enjoy his company. They have a conversation and the lady gets up to leave but doubts Gawain is really who she has heard he is and talks him into kissing her. When the man of the castle returns that night, he gives Gawain multiple deer while all he has in return is the kiss he received from his wife. They continue to play this game for two more days and they both continue to trade animals for the kisses he has received from the lady. On the last day of the game, the lady talks him into accepting a green belt which he tells her that it will make him invincible. Gawain is excited knowing that he is soon to meet with the Green Knight. That night when the man of theShow MoreRelatedThe Translation Of Sir Gawain And The Green Knight By Simon Armitage Essay1506 Words   |  7 Pagesindividuals have created text involving its complication. In the translation of Sir Gawain and the Green Knight by Simon Armitage, an excellent perspective of our conscious and its major effects on our actions has been generated. With numerous definitions on conscience, we must decide between the most appropriate explanation in regards to this reading and apply it to the text. In this depiction, the application of the Christian definition of conscience is the most appropriate, which also presents explanationRead MoreSir Gawain And The Green Knight1218 Words   |  5 Pages The alliterative poem â€Å"Sir Gawain and The Green Knight† is a story of bravery, yet fearfulness of a young knight and his willingness to stand up out of respect for his king. This Middle Age poem, originated in the late fourteenth century by an unknown author called Gawain’s poet, follows the journey of King Arthur’s nephew, Sir Gawain. Sir Gawain is a knight for the royal court during the time and when the Green Knight questions the loyalty of King Arthur’s court, Gawain is the only person to standRead MoreEssay on Made to Order Hero1594 Words   |  7 Pagesis defined by an individuals definition of what a hero is and should be. The definition of a hero has not always been this liberal. As time and the world have progressed so has the definition of the word hero. The poems Beowulf and Sir Gawin and the Green Knight are shining examples of how the definition of a hero can change. Using these two poems I will demonstrate the fact that the standards that need to be met, or the heroic code, is an ever-changing definition that evolv es and adapts with theRead MoreSymbolism Of Sir Gawain And The Green Knight1150 Words   |  5 PagesSymbolism in Sir Gawain The Green Knight â€Å"Sir Gawain The Green Knight† is a classic medieval poem about a chivalrous knight on a journey to the Green Chapel. King Arthur’s nephew, Sir Gawain has been challenged by the Green Knight in a â€Å"beheading game,† where he has agreed to exchange a blow in the head towards the Green Knight, to be returned to him the following New Years in journeying to the Green Chapel. Gawain has to battle whether his knightly virtues are more important than his own lifeRead MoreEssay Sir Gawain And The Green Knight: Stanza 741332 Words   |  6 Pagesthe lady of the castle offers a magical, green girdle to Sir Gawain and explains to him that the wearer of this corset amp;quot;cannot be killed by any cunning on earth.amp;quot; Sir Gawain, amidst an ethical dilemma, accepts the gift and chooses to conceal it from Lord Bertilak. This passage contains three of the main themes of the story – the inner and outer conflicts between Sir Gawain’s ethics and desi re to live, and the test of religion. When Sir Gawain is offered the girdle, his knightly principlesRead MoreSir Gawain and the Green Knight: Stanza 741376 Words   |  6 Pagesthe lady of the castle offers a magical, green girdle to Sir Gawain and explains to him that the wearer of this corset quot;cannot be killed by any cunning on earth.quot; Sir Gawain, amidst an ethical dilemma, accepts the gift and chooses to conceal it from Lord Bertilak. This passage contains three of the main themes of the story Ââ€" the inner and outer conflicts between Sir Gawains ethics and desire to live, and the test of religion. When Sir Gawain is offered the girdle, his knightly principlesRead MoreThe Code Of Chivalry And The Fundamental Thoughts And Actions Of Human Nature1499 Words   |  6 PagesEnglish 2223 Jennifer Smith 26 November 2015 Sir Gawain†¦ Chivalric? By analyzing Sir Gawain’s attempts of following the Code of Chivalry and the fundamental thoughts and actions of human nature helps to further analyze Gawain’s character. The definition of Chivalry is the â€Å"set of values and code of conduct for the medieval knightly class† (Shatz) examining Gawain’s attempts to achieve his goal of being the perfect chivalric knight, the nature of his obstacles has to be determined, andRead MoreSymbolism And Similarities Of Sir Gawain The Green Knight Othello And The Flea1345 Words   |  6 PagesSimilarities in Sir Gawain the Green Knight Othello and The Flea The definition of symbolism is an artistic poetic movement or style using symbolic images and indirect suggestion to express mystical ideas, emotions, and states of mind. The use of symbolism can make stories that are completely different and tie them all together. That is the case for Sir Gawain the Green Knight (a chivalric romantic), Othello (a tragedy) and the Flea (erotic poem). If just read it would be hard to find what a Knight who isRead MoreEssay about A True Hero in the Poem, Sir Gawain and the Green Knight509 Words   |  3 PagesA True Hero in the Poem, Sir Gawain and the Green Knight What makes a man a hero? Where lies the line which, when crossed, changes a mortal man into a legend? World leaders of our generation are mockeries of real men, more like Pilates than Thomas Mores. ( Gagne) In the poem of Sir Gawain and the Green Knight, the definition of a hero is clearly explained. Gawain is faced with trials and tribulations throughout the poem, but what clearly defines the crossover from man to hero? Tests andRead MoreExamples Of Chivalry In Sir Gawain And The Green Knight1116 Words   |  5 PagesIn Sir Gawain and the Green Knight, King Arthur’s court is the epitome of chivalry within its own secluded walls. The code of chivalry to which the knights adhere to included many virtues like mercy, courage, valour, fairness, protection for the weak, a loyalty to their lord, willingness to give up their life for another and the widely known courtly love. In the outside world when faced with opposing ideals and trials this code of chivalry is quickly forgotten or rather ignored. Looking at Sir Gawain

Compare and Contrast ‘Sonnet 130’ with ‘Blessing’ Free Essays

Compare and Contrast ‘Sonnet 130’ with ‘Blessing’ In this essay I am going to discuss and explore ‘Sonnet 130’ by William Shakespeare and ‘Blessing’ by Imtiaz Dharker. I will focus on the differences and similarities between both poems in terms of language, themes and poetic devices. I feel that ‘Sonnet 130’ seems to imply the fact that Shakespeare is insulting his Mistress. We will write a custom essay sample on Compare and Contrast ‘Sonnet 130’ with ‘Blessing’ or any similar topic only for you Order Now He does so by saying what she is not. He says negative things about her appearance and voice. The ‘Blessing’ poem is about people and children in a slum and their reaction towards water. They believe it as the ‘Voice of a kindly god’ because they hardly get any water in the slum. Water is rare to them. The poems are similar in that they are both descriptive poems. The ‘Blessing’ by Dharker describes how the people in the slum would react and feel if there was a sudden outburst of water. As I have mentioned before water is rare to them and they feel it is a gift from god. We know this because in the poem it says ‘imagine the drip of it, the small splash, echo in a tin mug, the voice of a kindly god. In this stanza he is describing how rarely they get water and how much they believe just the sound of it makes them feel like it’s the sound of a kindly god. However, in ‘Sonnet 130’ Shakespeare is describing his mistress and how awful she looks and sounds. We know this because in Sonnet ‘130’ he says ‘I have seen roses damasked, red and white, But no such roses do I see in her cheeks. ’ By this line he is stating that ‘damasked roses’, meaning large and fragrant roses, are not what his Mistress’ cheeks are like. Another example is ‘And in some perfumes there is more delight, than in the breath that from my mistress reeks’. Shakespeare is saying that in perfume there is more delight in smelling it rather than his mistress’ breath which he says reeks-foul smelling. A difference between the two poems in terms of language is that Shakespeare uses old English as he was a poet, playwright in the 16th and 17th century whereas Dharker is a more of a modern day poet. For instance ‘That music hath a far more pleasing sound’. In this line Shakespeare uses the word ‘hath’ which is the old English word for ‘has’. But Dharker uses words that are from the modern day. Another similarity between the two poems is that both poems use enjambment. In Shakespeare’s sonnet the enjambment falls between the lines ‘And in some perfumes there is more delight than in the breath that from my mistress reeks. ’ After the word ‘delight’ the rest of the sentence is on another line. Then after the word ‘reeks’ there is a fullstop where the enjambment ends. A difference between both the poems is that Dharker’s poem is a normal poem and Shakespeare’s poem is a sonnet. A sonnet is a poem with fourteen lines that has a unique rhythm called an iambic pentameter. However Dharker’s poem is a normal poem that describes people’s reaction to water in a slum. Similes are used in both these poems. A simile is when you compare one thing to another thing that is common and easy to picture in your mind. In other words a good poetic device used to create an image in your head. In ‘Blessing’ Dharker uses the simile ‘The skin cracks like a pod. ’ Dharker means that, because there is hardly ever any water in the slum the ground cracks like a pod. By using a simile he has compared the ground to something common and created an image in my head. Shakespeare uses many similes in ‘Sonnet 130’. One of many examples is ‘My mistress’ eyes are nothing like the sun’. He is saying that his mistress’ eyes aren’t shiny and beautiful like the sun in fact they are the complete opposite. Both poems also use metaphors. A metaphor is a poetic device that is used to compare two things. It does so by comparing something to something else that is literally not possible. For example in Shakespeare’s poem he says ‘Coral s far more red, than her lips. ’ Shakespeare is explaining that his mistress’ lips are nothing like the coral. He is comparing it to coral because coral is red and having red lips is good but his mistress does not have nice lips. In ‘Blessing’ a example of a metaphor is ‘naked children screaming in the liquid sun’. By the words Ã¢â‚¬Ë œliquid sun’ she means they feel as if heat is being poured over them and that’s why they have been longing for water. The theme of the poem ‘Blessing’, meaning the central idea or the main focus, is how people and children feel and react when they see water. It also focus’ on why they react this way and how they feel when water is not there and how they are praying for it and when they finally do get water, they feel as if their prayers have been answered. We know this because in the second stanza they say ‘imagine the drip of it, the small splash, echo in a tin mug, the voice of a kindly god. ’ This stanza is explaining that when they hear the sound of water they feel as if it is the sound of a kindly god. However the theme of Shakespeare’s poem is totally different to the theme of ‘Blessing’. The theme of Shakespeare poem is him insulting his Mistress and how grotesque she looks. We know this because in his sonnet all of his lines are insults. For instance, ‘If hairs be wires, black wires grow on her head. ’ He says that, if wires could grow on people’s heads then that is what is growing on his Mistress’ head. Overall I think that both these poems have used a range of poetic devices. There stanzas and line are relevant to their theme. I have discovered that both poems have a number of similarities and differences between them. They both have a good use of imagery and they are easy to understand. By Geerthana Sankar 8GR1 6C How to cite Compare and Contrast ‘Sonnet 130’ with ‘Blessing’, Essay examples

Marketing Communication Branding and Packaging

Question: Discuss about the Marketing Communication for Branding and Packaging. Answer: Introduction Marketing communication is an indispensable part of the marketing mix. It is a primary as well as complex part of the marketing efforts of the company. Advertising, direct marketing as well as branding and packaging are a part of the marketing communication. The overview of marketing communication mainly outlines the basic concepts of marking communication. The marketing message provides a structure in order to plan the technological adoption lifestyle. The report provides an overview about the company Apple as well as its target audience (Castronovo and Huang 2012). Brief background Apple Inc. is an American multinational corporation that mainly intends to manufacture computer hardware, software as well as other electronic products. The company is well known for its Macintosh personal computer or Mac OS X. In the year 1976, Steve Jobs, Steve Wozniak and Ronald Wayne established the company. Apple Computer was primarily a producer of personal computers for more than three decades. Apple became successful to develop a unique status in the electronics field of the customers (Bonk 2015). There are various products that have been manufactured by Apple and the most popular devices that were manufactured by Apple includes the IPad that was also known as Jesus tablet. It was a dubbed version of the oversize IPhone with a 9.7 in screen. Another most famous device that was manufactured by Apple includes IPhone. This device was manufactured less than a half decade after the manufacture of IPod. The phone was a hit with techies as well as non-techies alike. Apple also launched ITunes for the music lovers so that the individuals are able to listen to their favorite songs (Castelluccio 2015). The marketing objectives of Apple are as follows: The increase of product consciousness among the target audience by 30 percent in a year The company also has the marketing objective to inform their target audience about characteristics as well as benefits of their commodities. This is mainly done to lead to a 10 percent increase in sales in a year. The marketing objective is also to create groundbreaking devices (Boone and Kurtz 2013). They are also looking forward to expand countrywide chain of Apple stores internationally. This is mainly because; the Apple store accounts for majority of the sale of the company. Their objective is to make products obtainable in every possible retail channel. This is mainly because Apple makes sure that its products are available to every customer. Due to low-price-points of the competitors, the company has a low market share in spite of having great edges. As a result, their objective is to increase marginal profit by continuing to push to lower cost (Hair Jr and Lukas 2014). Target audience The most important target audiences of Apple are the teenagers who use iPods for various purposes. The most general purpose is to socialize with friends as well as to listen to music and go on Facebook and twitter. There is also loads of gaming apps that plea to the teenagers. As a result, iPods have become a relative trend to the teenagers. The second most important target audiences are the students of the college and university. IPad, iPhone and MacBook are mostly common among them as they are able to record their important notes quickly. Similarly, these devices are easy to carry from one place to another. The products of Apple also intrigue business people. All the devices of Apple have a business quality that is very helpful to record their data. They are also able to use the devices to complete their work professionally and they are able to communicate effortlessly with their clients. They also find it easy to organize and send documents. Adults also find IPhone to be very usef ul and as a result, they are considered as an important target audience of Apple. Parents are able to download learning game apps for their children and the touch screen quality of the devices makes them easily accessible for the kids (Brewer et al. 2013). Communication (advertising) objectives There are various communication objectives that will help to develop as well as improve the image of the brand. The objectives are as follows: Developing awareness about the brand: In order to increase brand awareness it is very important to focus on the engagement of quality rather than quantity. The awareness about the product can be increased if the company starts direct interaction by answering to all the queries of the customers regarding the devices. Driving traffic of the site of the company is important in order to remain engaged with the customers to create awareness about the future content. According to a recent survey by the sixth annual Brandz, the brand value of Apple amounts to $153 billion (Parente and Strausbaugh-Hutchinson 2014). Generate personality: It is very important to generate a personality of the purchasers, as it will help Apple to understand the target groups of customers. This process can be generated by the creation of more convincing content to specific requirements of the customers. The company needs to gather research about the strongest purchaser The research can be conducted by organizing surveys (Moriarty et al. 2014). Promoting product/services and company knowledge: If the customers evaluate a service as courteous as well as helpful, they are likely to remain engaged with the brand. The success of the company mainly depends on the pleased customers. As a result, a very important advertisement objective requires to be followed by Apple. Apple needs to utilize the social media platforms more effectively to share useful articles as well as information in order to provide additional customer service to the customers who are not much aware about the brand. This will also help to promote the product of the company and the knowledge about the company will be increased (Gatautis, Medziausiene and Tarute 2014). Increase channels to increase engagement: In order to make the brands more attractive, it is important to make use of the multichannel marketing that will also increase the loyal base of the customers. Although Apple is a well-known company, the new devices of Apple consist of various new features. As a result, Apple requires to reach a broader range of audience with the help of multi-channel marketing. Social media is a great as well as obvious engagement tool that will help to increase the image of the brand (Schuhmacher and Ponzetto 2014). Developing: It is necessary to develop by focusing on unique as well as strong idea. Apple has become worldwide for their innovative devices as well as minimalistic and artistic appeal. Generating individuality within a niche position requires to have one special thing that separates it from the competition. As a result, if a company figures out what it is, it can focus on it and should increase recognition in time. Alternative styles of creative advertising An alternative style of creative advertising is resonance strategy advertising. It mainly makes the individuals feel that they require the product or services. To be accurate, it is demanding in the market. Resonance will be achieved if a campaign manages in order to identify the target market. Resonance mainly refers to an echoing within an advertisement. It is mainly referred to as the formal structure of an advertisement. This unique advertisement strategy makes the use of metaphors, witticisms as well as word plays that is used in combination (Shimp and Andrews 2012). The customers of Apple are able to relate their brand very closely. In the case of Apple, repeat purchases are very common. This is mainly because; the individuals feel a very strong attachment towards the brand as it portrays a very dissimilar image. The customers feel that they are flowing with the changing trends as they purchase the Apple device. The customers sometimes consider Apple products as preferred possession. The brand has depicted itself in such a way that the customer is very attached to it. The company has conveyed a sense of community through the Apple experience (Modig, Dahln and Colliander 2014). The process by which individuals exchange information is termed as communication. The ethical issues that will justify the communication objectives are as follows: Evade withholding crucial information: The communication information requires being absolute and the vital information requires to be conveyed appropriately. Accuracy: It is important to maintain accuracy of the information. Without checking the truth of the information can be highly dangerous for Apple. Value System: A well-organized value system needs to be organized by Apple in a proper way. The ethical issues can be eradicated if a sound as well as healthy value system is established. Media Plan Apple has mostly invested in all possible channels to promote its iPhone in order to bring the individuals to the Point-of-Purchase (P-O-P). The mobile carrier website as well as Apple.com acted as the P-O-P for iPhone (Nelson et al. 2012). The media plan for Apple looked like: Target Reaching the primary target Purchasing a combine of conventional media and Digital Space Geographic Consideration Advertising in areas that have elevated attentiveness of the target customers Campaigning in the Top 25 US financial centers Reach and Frequency Accomplishment of the target within the particular area with daily frequency Targeting an often active target with media purchases that reach customers through modes of transportation Schedule Generating a movement that reaches the target on a year round basis With conventional and digital media channel emphasizing on a throbbing schedule Seasonality Acquiring media during holiday and other occasion During product launch emphasizing on purchasing times of the media Creative Constraint Among the Smartphone it is important picturing iPhone as the number one phone. Using innovative media purchases that reach the target in their daily life IMC plan effectiveness The effectiveness of IMC (Integrated Marketing Communication) is very important particularly for the management of a company. The effectiveness of IMC can be seen from the industry outcome as well as communication outcome. The requirement for an IMC plan is to ensure an efficient communication as well as to facilitate budgeting. IMC plan is also required in order to make sure that constancy in carrying out advertisement campaign. Integrated Marketing Communication is a planned management procedure that encourages the amalgamation of advertising, sales promotion as well as public relation. The effectual way to communicate across various industries is mainly executed with the help of IMC. The most traditional paid form of communication is advertising that is also considered as a form of IMC. The effectiveness of this plan is that it also deals right media outlets along with basic online banners as well as popup. Integrated marketing communication is a method of looking at the whole pro cess of marketing from the viewpoint of the customer (Kliatchko and Schultz 2014). The steps that lead to an effective IMC procedure are as follows: Recognition of the target audience: The recognition of the target market requires a well thought out market segmentation as well as targeting procedure that includes secondary as well as primary market investigate. Determination of the communication objectives: This mainly ranges from generating awareness to contradicting the competition. Designing of the messaging content: This is one of the absolute critical component. Conclusion It can concluded that driving traffic of the site of the company is important in order to remain engaged with the customers to create awareness about the future content. All the devices of Apple have a business quality that is very helpful to record their data. They are also able to use the devices to complete their work professionally and they are able to communicate effortlessly with their clients. References Bonk, C., 2015. The impact of Apple's communication and French and Finnish consumers' product perceptions: case of the iPhone product. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Brewer, A.C., Endly, D.C., Henley, J., Amir, M., Sampson, B.P., Moreau, J.F. and Dellavalle, R.P., 2013. Mobile applications in dermatology.JAMA dermatology,149(11), pp.1300-1304. Castelluccio, M., 2015. Apple iPad: the first five years.Strategic Finance,96(9), p.55. Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), p.117. Gatautis, R., Medziausiene, A. and Tarute, A., 2014, November. ICT Effects on Companies Performance: Economical Aspects. InProceedings of annual Shanghai business, economics and finance conference(pp. 3-4). Hair Jr, J.F. and Lukas, B., 2014.Marketing research. McGraw-Hill Education Australia. Kliatchko, J.G. and Schultz, D.E., 2014. Twenty years of IMC: A study of CEO and CMO perspectives in the Asia-Pacific region.International Journal of Advertising,33(2), pp.373-390. Modig, E., Dahln, M. and Colliander, J., 2014. Consumer-perceived signals of creativeversus efficientadvertising: Investigating the roles of expense and effort.International Journal of Advertising,33(1), pp.137-154. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Nelson, D., Chung, E., Stronge, A.J., Cook III, A.M. and Kinnier, A.D., Google Inc., 2012.Media plan managing. U.S. Patent 8,176,070. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Schuhmacher, M. and Ponzetto, S.P., 2014, February. Knowledge-based graph document modeling. InProceedings of the 7th ACM international conference on Web search and data mining(pp. 543-552). ACM. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning.